User acquisition manager in mobile games

Cleverside; United States; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Remote work option

Vacation and time-off benefits

Professional development

Job summary

Cleverside, a growing international mobile product company, is seeking a UA specialist to lead user acquisition strategies for our portfolio of mobile games. You will plan, execute, and optimize campaigns across TikTok, AppLovin, Unity, ASA, and incentivized networks, and analyze performance to drive ROAS and LTV.

You will collaborate with marketing, analytics, and product teams to test new channels, tools, and ideas.

Qualifications

• 3+ years of experience with video ad networks.
• Experience with attribution and analytics systems (AppsFlyer, Adjust).
• Understanding of CPI, CPA, ROAS, LTV, Retention, and ARPU.
• Strong Excel data analysis and reporting skills.
• Proficient English communication (B1 or higher).
• Experience planning UA funnels across channels.
• Experience with subscription-based and ad-monetized products.
• Experience with rewarded traffic is a plus.

Responsibilities

• Plan, set up, and optimize advertising campaigns in TikTok, AppLovin, Unity, ASA.
• Work with Incentivized traffic and search for partners.
• Manage full UA cycle: test hypotheses, scale successful initiatives.
• Launch soft launches and monitor KPI-driven performance.
• Collaborate with marketing, creative, analytics and product teams.

Skills

Video ad networks

Data analysis

Multitasking with large data

Campaign optimization

English communication

Tools

AppsFlyer

Adjust

Excel

Job description

Описание

We’re an international mobile product company based in Cyprus, with a growing team of 35+ people. Since 2019, we’ve been creating mobile games for a global audience, combining creativity with world-class talent. Our portfolio features 15+ mobile games across iOS, Android, and the Amazon Appstore, reaching 60+ million installs and 600K monthly active users. Our games engage players, challenge their thinking, and create memorable experiences.

Задачи

Plan, set up, and optimize advertising campaigns in TikTok, Applovin, Unity, ASA. Work with Incentivized traffic. Search for partners and purchase incentivized traffic. Manage the full user acquisition (UA) cycle: testing hypotheses, validating them, scaling successful initiatives, and stopping ineffective activities. Prepare and launch soft launches. Monitor and analyze campaign performance and optimize according to established KPIs, based on key metrics including ROAS. Collaborate with internal teams: marketing, creative production, analytics, product, and others. Research and test new tools, channels, and strategies. Analyze campaigns using tools such as internal BI systems and the MMP Appsflyer to scale effective traffic sources.

Требования

• Experience with subscription-based and ad-monetized products (games/utilities);
• 3+ years of experience working with video ad networks;
• Experience with attribution and analytics systems (AppsFlyer, Adjust);
• Understanding of key performance metrics used to evaluate campaign effectiveness: CPI, CPA, ROAS, LTV, Retention, and ARPU;
• Ability to multitask and work with large volumes of data;
• Experience in planning and implementing user acquisition funnels across different channels;
• Proficiency in Excel (pivot tables, data analysis, reporting);
• Experience conducting tests and working with hypotheses;
• English proficiency – B1 level or higher;
• Strong analytical skills and interest in analyzing user behavior and market trends;
• Будет плюсом: Experience with different product including web products;
• Video networks & DSP;
• Experience working with rewarded traffic

Условия

• Flexible working hours and the possibility of remote work;
• Vacation bonus 20 days and 3 Days off per year;
• Employment agreement or a B2B contract;
• Professional development and training opportunities;
• Сorporate events and team-building activities, holiday gifts;
• Opportunity to participate in exciting and diverse projects;
• Low-bureaucracy environment and friendly team culture;
• Opportunity to make an impact – freedom to propose ideas, drive performance, and implement your own initiatives;
• Professional growth – opportunities to develop skills and gain experience across different verticals.