Product Marketing Manager — Data Ops & Content

Aquent (United States); Chicago (IL); On-site; USD 90,000 - 120,000; Full time

Job summary

Aquent is seeking a Product Marketing Specialist to craft and execute strategies that transform data operations and operating models. This role blends CMS, web design, and copywriting to engage niche audiences through storytelling and content delivery.

You will lead centralized content initiatives, shaping product messaging and content hubs across blogs, SharePoint, and websites, while collaborating with product and engineering to ensure market alignment.

Qualifications

• Proven ability to influence and transform human behavior through targeted messaging and strategic campaigns.
• Experience delivering internal blogs, websites, and SharePoint as engagement platforms.
• Familiarity with data governance concepts and technology infrastructure.

Responsibilities

• Develop and execute targeted marketing strategies for internal and niche audiences, focusing on data operations transformation.
• Conduct market research and analyze data to inform product positioning and messaging.
• Oversee product messaging, content creation, and marketing collateral across internal platforms (blogs, websites, newsletters, SharePoint).
• Translate complex technical concepts into clear narratives for varied internal audiences.
• Collaborate with product, engineering, and other marketing teams to align messaging with market needs.
• Support product launches and go-to-market efforts to drive adoption and growth.
• Use data analytics to measure campaign success and product performance.

Skills

Storytelling

Content marketing

UX principles

CMS ecosystems

Data governance

Stakeholder engagement

Education

Bachelor’s degree

Tools

SharePoint

CMS platforms

Job description

Aquent is seeking a Product Marketing Specialist to craft and execute strategies that transform data operations and operating models. This role blends CMS, web design, and copywriting to engage niche audiences through storytelling and content delivery.

You will lead centralized content initiatives, shaping product messaging and content hubs across blogs, SharePoint, and websites, while collaborating with product and engineering to ensure market alignment.