Product Marketing Manager

Aquent (United States); Chicago (IL); On-site; USD 90,000 - 120,000; Full time

Job summary

Aquent is seeking a Product Marketing Specialist to craft and execute strategies that transform data operations and operating models. This role blends CMS, web design, and copywriting to engage niche audiences through storytelling and content delivery.

You will lead centralized content initiatives, shaping product messaging and content hubs across blogs, SharePoint, and websites, while collaborating with product and engineering to ensure market alignment.

Qualifications

• Proven ability to influence and transform human behavior through targeted messaging and strategic campaigns.
• Experience delivering internal blogs, websites, and SharePoint as engagement platforms.
• Familiarity with data governance concepts and technology infrastructure.

Responsibilities

• Develop and execute targeted marketing strategies for internal and niche audiences, focusing on data operations transformation.
• Conduct market research and analyze data to inform product positioning and messaging.
• Oversee product messaging, content creation, and marketing collateral across internal platforms (blogs, websites, newsletters, SharePoint).
• Translate complex technical concepts into clear narratives for varied internal audiences.
• Collaborate with product, engineering, and other marketing teams to align messaging with market needs.
• Support product launches and go-to-market efforts to drive adoption and growth.
• Use data analytics to measure campaign success and product performance.

Skills

Storytelling

Content marketing

UX principles

CMS ecosystems

Data governance

Stakeholder engagement

Education

Bachelor’s degree

Tools

SharePoint

CMS platforms

Job description

Role Overview

The Product Marketing Specialist will be responsible for developing and Executing strategies for product marketing, with a focus on transforming our data operations and operating model. This role blends a strong background in CMS, web design, blogging, and copywriting to lead the transformation of our data operations and operating model. This role is pivotal in shaping how we communicate to various niche audiences through compelling storytelling and strategic content delivery.

You’ll be responsible for crafting and executing product marketing strategies that blend narrative development, digital content management, and precise product positioning. Your work will center around building a centralized content hub and content marketing campaigns.

Success in this role requires:

• Empathy for the end user and a sharp editorial instinct.
• Expertise in data governance or technology infrastructure, with the ability to translate complex concepts into accessible, engaging content.
• Hands-on experience managing digital platforms including blogs, websites, and SharePoint.
• Mastery of UX principles, content funnels, and CMS ecosystems, ensuring seamless user journeys and optimized engagement.

Key Responsibilities

• Develop and execute comprehensive targeted marketing strategies for internal and niche audience groups, ensuring messaging is tailored, for data operations transformation.
• Conduct market research and data analysis to inform marketing and product positioning; leverage insights from employee feedback, behavioral data, and anecdotal insights from relationship building to refine strategies and maximize engagement.
• Oversee product messaging, content creation, and marketing collateral; manage and maintain internal communication platforms, including blogs, websites, newsletters, and SharePoint, ensuring content is relevant, timely, and aligned with business objectives.
• Translate complex technical concepts into clear, compelling narratives for diverse internal audiences.
• Collaborate with cross-functional teams including product and engineering, and other marketing specialties to align product messaging with market needs.
• Support product launches and go-to-market strategies with a focus on driving customer adoption and growth.
• Leverage data analytics to track and measure the success of marketing campaigns and product performance.

Required Skills & Experience

• Proven ability to influence and transform human behavior through targeted messaging, storytelling, and strategic campaigns.
• Experience driving change and adoption of new products, tools, processes, or cultural shifts through empathetic, audience-centered marketing.
• Demonstrated success in using internal blogs, websites, and SharePoint as platforms to spark engagement, build community, and sustain momentum for change.
• Experience with Data Governance frameworks, data management. Experience in IT infrastructure, data or finance is a plus.
• Previous experience in SaaS-based solutions marketing or product management is a must.
• Strong communication, project management, and stakeholder engagement skills.
• Ability to manage complex product marketing initiatives, ensuring alignment with business goals and driving successful market positioning.

Preferred Qualifications

• A Bachelor’s degree in Marketing, Communications, Psychology, Business, Computer Science, Information Technology, or a related field.