Lead Marketing Manager: Content, Product & Brand

Aquent (United States); New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

Aquent invites applications for a Newly Created Lead Marketing Manager – Content, Product & Brand to shape how our products and brand are positioned, launched, and communicated. You will translate deep product expertise into clear, engaging content that drives awareness and adoption across our portfolio.

The role centers on messaging discipline for the product portfolio and standalone brand campaigns, initially focused on domain, digital campaigns, and professional services, with expansion

Qualifications

• 5–7+ years of experience in product marketing, content strategy, or brand marketing.
• Messaging mastery: proven ability to translate complex ideas into clear, high-impact positioning.
• Launch experience: led multi-channel product launches (web, email, enablement, paid media).
• Exceptional writing and editing to produce ready-to-publish web copy and collateral.
• Cross-functional leadership to drive alignment without direct authority.
• Experience navigating complex B2B, partner-led, or channel GTM ecosystems.
• Background in professional services or regulated industries (e.g., accounting, finance, tax, SaaS).

Responsibilities

• Own GTM strategy, product positioning, and messaging frameworks for domain, digital campaigns, and professional services.
• Build and maintain product/category messaging guides and a centralized asset repository.
• Translate SME insights into campaign themes, web copy, sales materials, and launch assets.
• Coordinate cross-functional launch plans with clear timelines, target audiences, and channels.
• Conceptualize and execute standalone brand campaigns beyond single-partner initiatives.
• Enable sales and partners with high-converting narratives, decks, and tools.

Skills

Messaging mastery

Launch experience

Exceptional writing

Cross-functional leadership

B2B marketing

Regulated industries

Messaging architectures

Job description

Aquent invites applications for a Newly Created Lead Marketing Manager – Content, Product & Brand to shape how our products and brand are positioned, launched, and communicated. You will translate deep product expertise into clear, engaging content that drives awareness and adoption across our portfolio.

The role centers on messaging discipline for the product portfolio and standalone brand campaigns, initially focused on domain, digital campaigns, and professional services, with expansion