Product Marketing Manager, Consumer Apps

Uniswap Labs; New York (NY); Hybrid; USD 155,000 - 172,000; Full time

Job summary

Join a forward-thinking company as a Product Marketing Manager for Consumer Apps. This role is pivotal in shaping the go-to-market strategies for innovative products in the rapidly evolving crypto space. You will collaborate cross-functionally to drive user research, develop detailed personas, and implement impactful marketing campaigns. With a focus on messaging, positioning, and competitive analysis, you will help redefine how users engage with digital economies. If you are passionate about crypto and have a knack for creating compelling narratives, this is your chance to make a significant impact in a dynamic environment.

Benefits

Company-paid medical, dental, & vision

Gym subsidy

401(k) with 4% employer contribution

Annual $1,500 education stipend

Unlimited and encouraged time off

Up to 16 weeks paid parental leave

Home office setup stipend for remote employees

Daily lunches at NY headquarters

Qualifications

• 5+ years of experience in product marketing for technical B2C products.
• Strong understanding of crypto, DeFi, and Web3 marketing strategies.

Responsibilities

• Craft compelling product narratives and value propositions for consumer apps.
• Lead user research and develop detailed user personas for marketing strategies.

Skills

Product Marketing

User Research

Messaging & Positioning

Strategy Development

User Segmentation

Competitive Analysis

Communication Skills

Organizational Skills

Job description

Product Marketing Manager, Consumer Apps

New York or US-based Remote

The Uniswap Labs team is building products to unlock value through universal exchange. We envision a future where digital economies flourish, and markets are transparent, global, and equitable. Our products – the Uniswap Interface, the Uniswap Mobile App, and the Uniswap Extension – are powered by the Uniswap Protocol. The protocol is the largest on-chain marketplace, with billions of dollars in weekly volume across thousands of tokens on Ethereum and 8+ additional chains. When you join Uniswap, you become part of a team that's reshaping the way value flows on the internet.

We’re looking for an enthusiastic, collaborative, and communicative senior product marketer to spearhead user research, develop detailed user personas, and drive the go-to-market strategy for the Uniswap Web App, Wallet, and Extension.

This individual will work closely with our product, growth marketing, and content leads to bring new products to market, lead user and competitor research, and deliver creative, impactful, and relevant marketing campaigns.

This role requires a strong understanding of web2 and web3 marketing strategies, exceptional writing skills, experience with product positioning, user segmentation, and the ability to drive on creative messaging. This role is responsible for collaborating cross-functionally to ensure that each feature update and launch is moving the needle for Uniswap.

Key Responsibilities

• Messaging & Positioning: Craft compelling product narratives and value propositions for our consumer apps that differentiate our users’ experience. Drive messaging consistency across all channels and iterate based on user feedback and data.
• Roadmap Prioritization: Work closely with the Product team to prioritize features and enhancements on the product roadmap, ensuring feedback is effectively communicated to product, design, and engineering teams with clarity and credibility.
• Strategy Development: Create comprehensive marketing and go-to-market strategies for large product upgrades and releases. Define target audience, positioning, and messaging, rooted in clear objectives and insights.
• Go-To-Market Execution: Implement GTM plans by partnering cross-functionally to launch new features and programs across various channels, driving product adoption and increasing brand sentiment.
• Collaboration with Channel Owners: Partner with channel owners to develop and implement acquisition and retention strategies that align with the high-level strategy for each release.
• User Research: Lead planning and conduct both qualitative and quantitative research initiatives to develop and continuously refine detailed Uniswap retail user personas.
• User Segmentation: Partner with data science teams to gain deep insights into user segments, monitoring and influencing user behavior and product usage through comprehensive analytics.
• Competitive Analysis: Regularly monitor and research competitive products, value propositions, and market positioning, generating weekly reports to inform strategic decisions.

Requirements

• 5+ years of Product Marketing experience working with technical B2C products, ideally in crypto or fintech.
• Obsessed with crypto, DeFi, and Web3 as transformative opportunities, with personal or professional experience using a self-custody wallet, engaging with dApps, NFTs, or participating in DAOs.
• Ability to lead through influence, develop strong relationships with technical teams, and drive alignment across teams.
• Incredibly clear written communication and desire to document everything.
• Very organized, able to stay on top of several moving projects at once.

Minimum full-time salary of $155,405 - $172,000. Disclosure in accordance with New York City's Pay Transparency Law. Full-time employees at Uniswap Labs are also eligible for other compensation elements, including equity, tokens, and benefits, dependent on the position type.

Uniswap Labs' Full-Time employee benefits include company-paid medical, dental, & vision for you and your dependents, gym subsidy, 401(k) with 4% employer contribution, annual $1,500 education stipend, unlimited and encouraged time off, up to 16 weeks paid parental leave, home office setup stipend for remote employees and daily lunches at NY headquarters (all benefits are subject to applicable taxes and based on eligibility).

Uniswap Labs is committed to diversity in our workforce and is proud to be an Equal Opportunity Employer (EEO). We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability (including gender dysphoria and similar gender-related conditions), sex, gender identity or expression, sexual orientation (including actual or perceived heterosexuality, homosexuality, bisexuality, and asexuality), veteran status, military status, domestic violence victim status, reproductive health decision making, or any other protected category. In addition, Uniswap Labs participates in E-Verify.