Product Marketing Manager, ANSI Grid Components

Jobtailor; Cary (NC); On-site; USD 120,000 - 180,000; Full time

Job summary

ABB in Cary, NC seeks a senior Product Marketing leader to create and execute the local go-to-market strategy, defining product value propositions and positioning aligned with the global PMM strategy. You will develop and implement marketing plans with Sales and Business Lines, and prepare US market business plans.

The role requires 10+ years in product marketing or related field, strong analytical, leadership, and communication skills, plus the ability to mobilize strategy and engage senior

Qualifications

• Bachelor’s degree in Engineering (preferably Mechanical or Electrical) and MBA preferred.
• 10+ years of experience in product marketing and/or sales, product management.
• Proven analytical skillset.
• Ability to demonstrate change management and organizational alignment.
• Strong people leadership skills.
• Exceptional internal and external communications skills (written and oral).
• Experience in managing strategy mobilization.
• Experience engaging with senior management internally and externally.
• Authorization to work for ABB in the US.

Responsibilities

• Creates and implements local go-to-market product marketing strategy with defined value propositions and positioning.
• Develops and implements marketing plans with Sales and relevant Business Lines.
• Prepares business plans focused on US market.
• Coordinates market analyses with Product Marketing and Sales and defines forecasts and plans.
• Evaluates customer research, market conditions and competitor data.
• Partner with sales, product management, and leadership to develop customer solutions.
• Develops marketing content and strategies for collateral, presentations, web content, and sales tools.
• Defines prioritized customer conversion targets and ensures follow-up for integration goals.
• Provides input to segment marketing on GTM strategies, content, sales enablement, and digital tools.
• Researches market and customer data to identify trends and regulatory effects on strategies.
• Supports campaign strategies and related communications.
• Leads commercialization efforts of multiple programs, including VOC and product launches.
• Coordinates with product management to maximize product and price positioning.
• Builds relationships with launch partners and end-users.
• Oversees sales execution for assigned products and guides Sales.
• Provides product, application and technical support to Sales.
• Drives relationships with customers to ensure satisfaction.
• Leads the voice of customer for assigned product lines into manufacturing and business lines.
• Develops and implements product support and training to ensure high satisfaction.
• Drives continuous improvement on Net Promoter Scoring.

Skills

Analytical skills

Leadership

Communication skills

Change management

Strategy mobilization

Education

Bachelor’s degree in Engineering

MBA

Job description

Responsibilities

• Creates, plans and ensures implementation of the local go-to–market product marketing strategy including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
• Develops and implements marketing plan in conjunction with Sales and relevant Business Lines.
• Prepares business plans focused on business development for US market.
• Coordinates market analyses with Product Marketing team and Sales team members and defines appropriate forecasts and plans.
• Evaluates and shares customer research, market conditions and competitor data.
• Partner with product sales, product management, segment marketing, marketing communications, marketing and sales leaders among others to develop customer solutions.
• Responsible for the development of marketing strategies, key value proposition messages and associated content for marketing collateral, presentations, web content, digital sales applications, customer references, sales kits, etc.
• Defines prioritized customer conversion targets and owns follow-up to ensure integration goals are met.
• Provides input to segment marketing on go-to-market strategies, content, sales enablement, and digital tools.
• Researches and analyzes market and customer data to identify trends, issues, and other relevant information to determine specific requirements, attitudes, effects of current and potential market conditions and regulations that may affect product marketing strategies.
• Provides support and recommendations for campaign strategies and related communications.
• Leads and manages commercialization efforts of multiple programs, including VOC and product launches.
• Coordinates with product management team, providing market and customer needs to maximize product and price positioning.
• Builds and sustains relationships with launch partners and end-users.
• Oversees sales execution for assigned products by coordinating the preparation of relevant materials and guidance to Sales.
• Provides product, application and technical support to Sales.
• Drives strong relationships with new and existing customers, in partnership with Sales, to ensure ongoing customer satisfaction.
• Serves as the leader for ‘voice of customer’ for the assigned product lines into the manufacturing facilities and business lines.
• Develops and implements product support and product training to ensure high customer satisfaction.
• Drives continuous improvement on Net Promoter Scoring.

Requirements

• Bachelor’s degree in Engineering (preferably Mechanical Engineer or Electrical Engineer), MBA preferred
• 10+ overall years of experience in product marketing and/or sales, product management
• Proven analytical skillset
• Ability to demonstrate change management and organizational alignment
• Strong people leadership skills
• Exceptional internal and external communications skills written and oral
• Experience in managing strategy mobilization
• Experience in engagement with senior management organizations both internally and externally
• Candidates must already possess authorization to work for ABB in the US.

Core Competencies

Demonstrates expertise in developing and implementing go-to-market product marketing strategies, with a strong focus on customer engagement, market analysis, and sales enablement. Proven ability to lead cross-functional teams and drive customer satisfaction through effective communication and relationship management.