Product Marketing Manager: AI GTM & Industry Leadership

INTEGRATION APPLIANCE, INC.; New York (NY); Remote; USD 90,000 - 150,000; Full time

Job summary

Intapp is seeking an Industry Product Marketing Manager to drive industry-focused GTM content and thought leadership for our agentic AI platform. The role combines strategy, storytelling, and cross-functional collaboration with Solution PMMs, web and brand teams, and industry events.

You will craft industry value propositions, develop content for intapp.com, and support conferences while traveling up to 15% for industry events.

Qualifications

• Bachelor's degree required; MBA preferred.
• 4+ years of total professional experience, including 1-2 years at a management consulting firm.
• Strategic thinking and analytical horsepower. Demonstrated ability to structure ambiguous problems, build an argument from evidence, pressure-test logic, and synthesize a clear recommendation.
• Strong storytelling and executive-level messaging skills to ensure content resonates with senior executive audience.
• Results-driven and self-directed, comfortable owning a workstream end to end in a fast-moving environment with limited direction.
• Willingness to travel up to 15% for industry events and team moments.
• Interest in AI, enterprise B2B software, and go-to-market strategy.

Responsibilities

• Help build industry GTM positioning, narratives, and content.
• Help build and maintain the industry bill of materials across verticals, partnering with Solution PMMs: vertical sales plays, executive pitch decks, use case libraries, vision demos, and competitive positioning that drive pipeline and improve win rates.
• Translate platform capabilities and competitive intelligence into vertical-specific value propositions and a cohesive portfolio story, rather than disconnected product narratives.
• Develop industry positioning and content for intapp.com, partnering with Solution PMMs, web and brand teams.
• Help create GTM messaging, keynote presentations, and demos for Intapp's customer conference.
• Amplify and key industry events (e.g., ILTACON, IPEM).
• Analyze industry trends impacting our GTM positioning and messaging.
• Help build bold, differentiated thought leadership.
• Help create Intapp’s proprietary data and insights program, leveraging aggregated and anonymized operational data across our products to develop differentiated thought leadership, industry benchmarks, and market intelligence.
• Design and execute primary and secondary research that underpins Intapp's industry thought leadership, including survey design, competitive and market analysis, and synthesis of third-party research from sources such as Gartner, Forrester, McKinsey, industry publications, etc
• Draft and co-author prescriptive whitepapers, POV essays, research reports, and blogs, working with Industry Marketing Directors and senior subject matter experts.
• Develop and evolve Intapp's Firm AI maturity model, benchmarking how firms are adopting best-practice AI use cases across the functional areas that drive business development, risk and compliance, and profitability.
• Structure ambiguous problems into clear frameworks, develop and test hypotheses, and synthesize recommendations that shape how firm leaders think about their own firm’s futures.
• Help build the operating model that scales our industry content.
• Manage the production cadence across authors, editorial, reviewers, and distribution, keeping timelines and dependencies visible.
• Establish the templates, asset libraries, and standards that let industry content scale and get reused across verticals.
• Help establish the operating rhythm for a new function, building the repeatable processes that let it run and scale as the team grows.
• Track content and asset performance, and feed what you learn back into the next cycle.

Skills

Strategic thinking

Storytelling

Analytical thinking

Go-to-market

Cross-functional collaboration

Industry marketing

Travel up to 15%

AI interest

Enterprise software

Education

Bachelor's degree

MBA preferred

Job description

Intapp is seeking an Industry Product Marketing Manager to drive industry-focused GTM content and thought leadership for our agentic AI platform. The role combines strategy, storytelling, and cross-functional collaboration with Solution PMMs, web and brand teams, and industry events.

You will craft industry value propositions, develop content for intapp.com, and support conferences while traveling up to 15% for industry events.