Product Marketing Manager — AI-Driven Launch & Enablement

knit; United States; Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Competitive salary + commission (if/as

Equity options

Healthcare (medical, dental, vision)

Company laptop & technology stipend

401(k) with company match

Flexible time-off

Job summary

Knit is hiring a Product Marketing Manager in the United States. You will lead end-to-end product launches, from positioning and messaging to creating scalable enablement programs that drive deals and keep the sales team sharp.

You will partner with product, content, and sales to craft compelling narratives, build internal assets, and accelerate GTM motions across a fast-growing AI-native company. Hybrid work model offered.

Qualifications

• 3–5 years of product marketing experience in a B2B SaaS or tech-enabled services company.
• Experience owning launch execution, coordinating cross-functional stakeholders, hitting dates, and messaging.
• Experience building or contributing to sales enablement programs and presenting to a sales team.
• AI fluent: daily use of AI to improve quality and speed, and ability to build lightweight workflows.
• Strong writer and storyteller able to simplify complex concepts for a non-technical sales audience.

Responsibilities

• Own end-to-end product launches including timelines, messaging, and stakeholder alignment.
• Build scalable launch infrastructure: templates, processes, and systems.
• Translate product updates into internal communications for sales readiness.
• Own launch assets (FAQs, one-pagers, narratives) and keep them current with AI tooling.
• Design evergreen enablement programs (onboarding, ongoing training) and scalable content.
• Maintain competitive intelligence, battlecards, and objection handling frameworks.

Skills

Product marketing

Cross-functional collaboration

Storytelling/writing

AI literacy/automation

Systems thinking

Organization/process

Tools

AI tools

Job description

Knit is hiring a Product Marketing Manager in the United States. You will lead end-to-end product launches, from positioning and messaging to creating scalable enablement programs that drive deals and keep the sales team sharp.

You will partner with product, content, and sales to craft compelling narratives, build internal assets, and accelerate GTM motions across a fast-growing AI-native company. Hybrid work model offered.