Product Marketing Manager

Knit; New York (NY); Hybrid; USD 110,000 - 135,000; Full time

Benefits offered by this job

Salary + commission

Equity options

Healthcare

401(k) match

Hybrid working

Job summary

Knit, a NY-based AI-native consumer insights platform, seeks a Product Marketing Manager to lead product launches and sales enablement. You’ll turn product positioning into scalable assets, drive cross-functional initiatives, and own the GTM motion in a fast-growing startup.

You’ll work closely with the Director of Product Marketing, leveraging AI tools to accelerate outputs and integrations, while shaping messaging for a sales-driven organization.

Qualifications

• 3–5 years of product marketing experience in B2B SaaS or tech-enabled services.
• Proven launch execution with cross-functional coordination.
• Experience building sales enablement programs and onboarding.
• AI tools used to increase output and speed.
• Strong writing and storytelling for non-technical audiences.
• Systems thinking and scalable asset creation.
• Highly organized and proactive in building necessary processes.
• Able to influence across product, sales, and customer success without direct authority.
• Comfortable working with a manager and aligning strategy.

Responsibilities

• Own end-to-end execution of product launches: coordinating timelines, drafting messaging, ensuring stakeholders know what’s shipping.
• Build scalable launch infrastructure: templates and processes to reduce rework.
• Translate product updates into internal communications to help reps explain new capabilities.
• Own launch assets: FAQs, one-pagers, and positioning guides; keep them current with AI tooling.
• Design evergreen enablement programs including onboarding and ongoing skill development.

Skills

Product marketing

B2B SaaS

Launch execution

AI fluency

Storytelling

Job description

A little about us…

Knit is the AI-native consumer research platform helping brands automate and accelerate primary research. With our Researcher-Driven AI, we’ve condensed the entire quant + qual research process from weeks into days (sometimes hours!) for 50+ enterprise brands — including Amazon, T‑Mobile, Mars, NASCAR, and more. We’re on a mission to scale and democratize world‑class research. From survey generation to stakeholder‑ready reports, our platform is redefining how insights teams operate — and we need your help to push the limits of what’s possible.

Overview

We’re looking for a Product Marketing Manager to work directly with our Director of Product Marketing. We’re in a period of rapid growth: our product is evolving, our sales team is scaling, and our GTM motion is maturing. That means the Product Marketing function here has a deep impact on the trajectory of the company, and what we build now becomes the foundation for how our go‑to‑market machine operates. This is a hands‑on execution role with real ownership. You’ll be the person who takes product positioning and messaging strategy and turns it into the infrastructure, programs, and enablement that move deals forward and keep our sales team sharp. This role covers both product launches and sales enablement, giving you hands‑on experience across the full GTM motion and the opportunity to develop a depth of Product Marketing experience in a single role. We’re an AI‑native company and we expect this role to operate that way. You’ll use AI fluently in your day‑to‑day work, and you’ll build lightweight workflows, integrations, and automations that scale your output and keep our systems current.

Responsibilities | What you will own...

Product Launches

• Own end‑to‑end execution of product launches: coordinating timelines, drafting launch messaging, and ensuring every stakeholder knows what’s shipping and how to talk about it
• Build scalable launch infrastructure — templates, processes, and systems — so each release requires less rebuilding from scratch and more refinement
• Translate sprint releases and product updates into crisp internal communications that help a sales rep confidently explain a new capability the morning it ships
• Own and maintain launch assets — FAQs, one‑pagers, product narratives, positioning guides and use AI tooling to keep them current as the product evolves
• Partner with our Product team on crafting compelling messaging, and with our content marketer on campaign content

Sales Enablement

• Design evergreen enablement programs including onboarding / ever‑boarding, and ongoing skill development; and facilitate them with the authority and presence to make them land
• Build and maintain the competitive intelligence system that keeps reps current: competitive positioning guides, objection handling frameworks, and battlecards that reflect how we actually win
• Own rep onboarding curriculum end‑to‑end so new hires ramp quickly and confidently
• Own our Aligned platform (in partnership with our content marketer): a regular internal communication cadence that keeps the full GTM team current on what’s new and how to sell
• Build lightweight AI workflows and automations that scale your output, surfacing the right content at the right moment rather than relying on manually updated documents

What Success Looks Like

• Sales reps can speak to new product capabilities within days of a launch, not weeks
• New reps ramp faster because the onboarding program is structured, current, and doesn’t depend on your constant presence to work
• Launch timing and cadence are proactive, the team knows what’s coming and is prepared before it ships
• Enablement materials are living systems, not documents that require a manual refresh cycle
• You can operate autonomously, driving cross‑functional initiatives forward without waiting to be directed, while staying closely aligned with the Director of PMM on strategy and priorities

About You

• 3–5 years of product marketing experience, ideally at a B2B SaaS or tech‑enabled services company. Bonus if you have experience in Market Research.
• You’ve owned launch execution before. You know what it takes to coordinate cross‑functional stakeholders, hit a date, and get the right message to the right people
• You’ve built or contributed to sales enablement programs, and you’re comfortable presenting and facilitating in front of a sales team
• AI fluent: you use AI tools daily to increase the quality and speed of your work, and you’re comfortable building lightweight workflows, integrations, and automations
• Strong writer and storyteller, you can make complex product concepts clear and compelling for a non‑technical sales audience
• You think in systems, not documents, you build things that scale and stay current rather than assets that need constant manual upkeep
• Highly organized and proactive about process; you notice when something is missing and build it without being asked
• You work well with a manager who sets direction and trusts you to execute; you don’t need every decision made for you
• You’re effective at influencing cross‑functional stakeholders (product, sales, CS) without direct authority.

Nice to Have

• Experience in market research, insights, or adjacent data/analytics industries
• Familiarity with AI‑powered products or platforms
• Experience in a high‑growth startup where the GTM function was still being built

Benefits

Upon joining the Knit team, you will receive a competitive salary + commission plan if applicable to role, Equity Options, Healthcare (medical, dental, and vision), and Additional Coverage, a company laptop and one‑time, onboarding Technology Stipend, a 401(k) with company match, flexible time‑off, hybrid working, and more!

Salary

In accordance with New York pay transparency requirements, the salary range for this role is $110,000 - $135,000. Final compensation will be determined based on the candidate’s level, experience, and qualifications upon joining Knit.

Our Company Values

We are the Championship Team. This means we:

• Are 1% better every day: We approach situations with a growth mindset and ask, “How can we make the business better?” and “What would it take?”
• Play to win: We set audacious goals and push ourselves to achieve them with a bias towards action (When we see a need, we take initiative, and hold ourselves accountable to seeing it through).
• Keep the main thing the main thing: Identify what has the biggest impact and prioritize to focus on it.

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