Product Marketing Manager — AI-Driven Enterprise Growth

Feathery; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Equity

HRA health plan

Unlimited PTO

401(k) plan

Company offsites

Job summary

Feathery is seeking a Product Marketing Manager to own strategic positioning, competitive differentiation, product launches, and the voice of the customer for enterprise buyers. You’ll translate complex product capabilities into clear narratives and shape Feathery’s market story.

You’ll collaborate with Product, Sales, Customer Success, and Leadership to refine market strategy, enable the field, and drive customer adoption and growth across insurance and wealth management.

Qualifications

• 5+ years of B2B SaaS Product Marketing experience, including ownership of product launches and go-to-market programs
• Proven track record of positioning technical or workflow automation products for enterprise customers
• Exceptional storytelling and communication skills — able to distill complex technology into compelling narratives
• Experience building sales enablement and competitive intelligence programs
• Strong cross-functional collaboration skills across Product, Sales, Customer Success, and Marketing
• Deep curiosity about customers and how they evaluate and buy technology
• Ability to operate both strategically and tactically in a fast-paced environment

Responsibilities

• Define and evolve Feathery’s core messaging, positioning, and value propositions across insurance and wealth management
• Lead go-to-market strategy for new products and feature launches, from narrative and positioning through enablement and launch execution
• Translate complex product capabilities into clear, compelling messaging for enterprise buyers
• Partner with Product and Marketing to bring new capabilities and use cases to market
• Develop customer-centric collateral including decks, one-pagers, case studies, product pages, and other GTM assets
• Partner with Sales and Customer Success to build enablement that helps win competitive deals, shorten deal cycles, and expand accounts
• Analyze competitors, market trends, and buyer insights to strengthen Feathery’s differentiation
• Ensure internal teams are aligned on the latest product updates, positioning, and GTM priorities
• Champion customer research and voice-of-customer initiatives to refine messaging and identify new opportunities
• Develop customer stories and case studies that demonstrate Feathery’s impact
• Partner with Product to inform roadmap priorities based on customer insights, usage patterns, and feedback from the field
• Identify emerging customer needs, use cases, and market opportunities across insurance and wealth management

Skills

B2B SaaS Marketing

Product launches

Go-to-market

Storytelling

Sales enablement

Competitive intelligence

Cross-functional collaboration

Customer insights

Strategic thinking

Tools

APIs

Workflow automation

Data platforms

Job description

Feathery is seeking a Product Marketing Manager to own strategic positioning, competitive differentiation, product launches, and the voice of the customer for enterprise buyers. You’ll translate complex product capabilities into clear narratives and shape Feathery’s market story.

You’ll collaborate with Product, Sales, Customer Success, and Leadership to refine market strategy, enable the field, and drive customer adoption and growth across insurance and wealth management.