Product Marketing Manager

Ladders; United States; Remote; USD 110,000 - 130,000; Full time

Benefits offered by this job

Ground-floor PMM function

Direct access to power users

Fast-paced product launches

Cross-functional collaboration

High-visibility impact

Job summary

Ladders, a leader in the media space, seeks a Product Marketing Manager to own how we communicate differentiated value to a technical audience and shape how new capabilities are brought to market. You will partner with Product, Engineering, and Sales to drive launches, sharpen positioning, and equip teams with the messaging and content needed to accelerate growth.

The ideal candidate blends strategic product marketing with hands-on execution and can build a function while engaging customers and

Qualifications

• 5+ years of B2B SaaS product marketing experience for technical products.
• Proven experience leading product launches end-to-end.
• Comfortable engaging with technical customers and diverse stakeholders.
• Strong understanding of go-to-market strategy and competitive landscape.
• Excellent communication skills for creating impactful content.
• High- agency, entrepreneurial mindset for building functions.
• Experience balancing strategy with hands-on execution.

Responsibilities

• Shape the communication of the company's differentiated value to a technical market.
• Lead marketing for product releases in collaboration with Product, Engineering, and Sales.
• Define and execute go-to-market strategy for new features and partnerships.
• Build deep knowledge of the competitive landscape to inform positioning.
• Develop content and sales enablement materials to accelerate the buyer journey.
• Engage directly with customers to gather insights and create compelling narratives.
• Support analyst relations to strengthen the company's industry presence.

Skills

B2B SaaS marketing

Go-to-market strategy

Product launches

Technical comms

Job description

For our client, we are seeking a Product Marketing Manager to join the team of a leader in the Media space.

This role will own how the company communicates its differentiated value to a technical audience and will help shape how new capabilities are brought to market. You will partner closely with Product, Engineering, and Sales to drive launches, sharpen positioning, and equip the team with the messaging and content needed to accelerate growth. The ideal candidate brings both strategic product marketing expertise and a hands‑on approach, with the ability to build a function while engaging directly with customers and internal stakeholders.

Location: Remote

Compensation: $110,000 – $130,000 annually

Responsibilities

• Shape the communication of the company's differentiated value to a technical market
• Lead marketing for product releases in collaboration with Product, Engineering, and Sales
• Define and execute go-to-market strategy for new features and partnerships
• Build deep knowledge of the competitive landscape to inform positioning
• Develop content and sales enablement materials to accelerate the buyer journey
• Engage directly with customers to gather insights and create compelling narratives
• Support analyst relations to strengthen the company's industry presence

Qualifications

• 5+ years of B2B SaaS product marketing experience for technical products
• Proven experience leading product launches end-to-end
• Comfortable engaging with technical customers and diverse stakeholders
• Strong understanding of go-to-market strategy and the competitive landscape
• Excellent communication skills for creating impactful content
• High‑agency, entrepreneurial mindset for building functions
• Experience balancing strategy with hands‑on execution

Benefits

• Opportunity to build the product marketing function from the ground up
• Direct access to a customer base of power users at transformative companies
• Fast‑paced environment with frequent product launches
• Collaborative culture with cross‑functional teams
• High‑visibility role with significant impact on company growth

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.