Product Marketing Manager

Hirewell; Marlborough (MA); Hybrid; USD 100.000 - 135.000; Vollzeit

Benefits dieser Stelle

Flexible PTO

Fully remote

Medical

Dental

Vision

401k

Zusammenfassung

Hirewell and a growing B2B enterprise software company are seeking a Product Marketing Manager in Marlborough, MA. You’ll define product messaging, drive go-to-market strategy, and support continued growth.

You’ll translate technical concepts into clear business value for both technical buyers and executives, collaborating with Product, Sales, and Marketing to launch new capabilities with compelling content and campaigns.

Qualifikationen

• 5+ years of Product Marketing experience in B2B enterprise software.
• Ability to translate technical concepts into clear business value.
• Experience creating go-to-market materials and collateral.
• Excellent communication and storytelling skills, with ability to simplify complex tech.

Aufgaben

• Develop product positioning, messaging, and value propositions across the portfolio.
• Lead go-to-market planning and execution for new products, features, and releases.
• Create sales enablement materials: presentations, briefs, battle cards, case studies, and marketing assets.
• Conduct market research and competitive analysis to identify trends and differentiation.
• Partner with Product Management to incorporate customer insights into strategy.
• Collaborate with Demand Gen and Marketing to support campaigns and pipeline.
• Develop messaging for technical stakeholders and executives.
• Support webinars, events, launches, and thought leadership initiatives.
• Measure and optimize marketing initiatives and GTM effectiveness.

Kenntnisse

Product marketing

Go-to-market

Messaging

Sales enablement

Cross-functional collaboration

Jobbeschreibung

Product Marketing Manager

Marlborough, Massachusetts

Direct Hire

Salary Range : $100,000 - $135,000

Benefits : Flexible PTOfully remotemedicaldentalvision401k

About the Opportunity

We’re partnering with a growing B2B enterprise software company that’s looking for a Product Marketing Manager to help define product messaging, drive go-to-market strategy, and support continued growth.

This is a highly cross-functional role where you’ll work closely with Product Management, Sales, and Marketing to position complex enterprise software solutions, launch new capabilities, and create content that helps customers understand the value of the platform.

The ideal candidate enjoys translating technical concepts into clear business value and has experience marketing enterprise software to technical buyers.

What You’ll Do

• Develop product positioning, messaging, and value propositions across the product portfolio.
• Lead go-to-market planning and execution for new products, features, and releases.
• Create sales enablement materials, including presentations, solution briefs, competitive battle cards, customer success stories, and other marketing assets.
• Conduct market research and competitive analysis to identify industry trends and product differentiation opportunities.
• Partner with Product Management to bring customer insights and market feedback into product strategy.
• Collaborate with Demand Generation and Marketing teams to support campaigns that build awareness and generate pipeline.
• Develop messaging that resonates with both technical stakeholders and executive decision-makers.
• Support webinars, events, product launches, and thought leadership initiatives.
• Measure the effectiveness of product marketing initiatives and continuously optimize messaging and go-to-market strategies.

What We’re Looking For

• 5+ years of Product Marketing experience within B2B enterprise software.
• Experience marketing technical software solutions to enterprise customers.
• Strong understanding of product positioning, messaging, and go-to-market strategy.
• Experience creating sales enablement content and customer-facing marketing materials.
• Excellent communication and storytelling skills with the ability to simplify complex technologies.
• Proven ability to collaborate across Product, Sales, Marketing, and Customer Success teams.
• Self-starter who thrives in a fast-paced, growing organization.

Preferred Experience

Experience in one or more of the following is a plus:

• Enterprise infrastructure or IT software
• Cybersecurity or information security
• Cloud technologies
• Data management or enterprise platforms
• Compliance, governance, or risk management solutions
• Selling into highly regulated industries

Why Consider This Opportunity?

• Join a growing enterprise software company at an exciting stage of expansion.
• Own product marketing strategy and have meaningful influence across Product, Sales, and Marketing.
• High visibility with leadership and the opportunity to shape how products are positioned in the market.
• Collaborative, entrepreneurial environment with opportunities to make a measurable impact.
• Competitive compensation and benefits package.