Product Marketing Manager

VTEX; United States; Remote; USD 100,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Language development incentives (EN/ES

Flexible meal allowance

Extended parental leaves

Remote-first culture

Home-office stipend

Wellness program

Job summary

VTEX is seeking a Product Marketing Manager to own the go-to-market strategy for our CX Platform. This hands-on, strategic role sits at the crossroads of product, growth, and marketing, shaping how we position solutions, craft resonant messaging, and drive adoption among existing VTEX merchants and new customers.

You'll collaborate closely with product, sales, and growth teams to translate complex product capabilities into clear narratives, lead end-to-end GTM launches, and develop sales

Qualifications

• 3+ years of experience in product marketing for B2B SaaS.
• Proven track record coordinating initiatives across product and sales/marketing.
• Ability to create positioning and messaging from scratch.

Responsibilities

• Own positioning and messaging for CX Platform.
• Lead end-to-end GTM strategy and product launches.
• Define ICP and drive market intelligence and differentiation.
• Drive adoption and customer acquisition through programs.
• Create sales collateral and enablement materials.

Skills

Product marketing

Cross-functional leadership

Messaging & positioning

Data-driven decisions

Written communication

B2B SaaS experience

Job description

About the Role

We are looking for a Product Marketing Manager to own the go-to-market strategy for VTEX CX Platform. This is a hands-on, strategic role at the intersection of product, growth, and marketing. You will define how we position our solutions, craft messaging that resonates with buyers, drive adoption across the existing VTEX customer base, and contribute to new customer acquisition.
This is not a support role. We need someone who takes ownership, drives initiatives independently, and can translate complex product capabilities into clear, compelling narratives. You will work closely with product managers, sales, and growth teams, so strong cross-functional collaboration and the ability to influence without authority are essential.

Key Responsabilities

• Own positioning and messaging. Build and maintain the positioning source of truth for CX Platform. Develop differentiated messaging for each solution tailored to target personas, markets, and industries.
• Lead go-to-market strategy and product launches. Own end-to-end GTM planning, from aligning phased roadmaps with product teams to executing launches and enabling regional marketing, sales, and growth teams globally.
• Define the ICP and drive market intelligence. Establish and refine the Ideal Customer Profile. Conduct ongoing competitive and market analysis to sharpen product differentiation and use data to inform strategic decisions.
• Drive adoption and acquisition. Develop programs that move prospects through the funnel and accelerate adoption among existing VTEX merchants. Manage key stakeholders ensuring they are equipped to position CX Platform effectively.
• Create sales collateral and enablement materials. Produce the content Growth and Sales need: playbooks, pitch decks, one-pagers, battle cards, product videos, and website copy that clearly articulate the value of CX Platform and help move deals forward.

Who you are

• 3+ years of experience in product marketing, with experience in mid to enterprise-level B2B SaaS as a plus.
• Proven track record and hands-on experience leading and coordinating initiatives across product and sales & marketing organizations.
• Demonstrated ability to develop product positioning and messaging from scratch, not just execute on existing frameworks.
• Strong structured thinking: able to take ambiguous problems, define a clear approach, and deliver without constant direction.
• Excellent written communication in English and Portuguese; ability to simplify complex ideas into compelling narratives.
• Comfortable with data: able to interpret metrics, draw conclusions, and use evidence to support positioning decisions.
• Digital commerce experience preferred, familiarity with conversational commerce or customer engagement platforms is a plus.

About VTEX

VTEX is a global commerce platform that helps brands and retailers grow. Our CX Platform combines customer service and conversational commerce, enabling merchants to connect with customers throughout their buying journey via AI agents.

About the Team

You will join the Global Product Marketing team at VTEX, a high-performance group responsible for positioning our platform, enabling Sales and Partners, and driving category leadership across regions. We operate closely with Product, Sales, and Executive leadership, translating innovation into clear commercial narratives that drive growth.

Benefits

• Health, dental, and life insurance with national coverage provided by VTEX;
• Language development incentive program (English, Spanish, Portuguese);
• Flexible meal allowance;
• Extended parental leaves;
• Flexible work schedule and remote-first culture;
• Financial assistance to build your work-from-home setup;
• Wellness program;