Product Marketing Manager

Mheducation; United States; Remote; USD 75,000 - 95,000; Full time

Job summary

Join a leading educational company as a Product Marketing Manager. In this remote role, you'll leverage market research to develop marketing strategies that maximize product revenue and satisfaction. If you have a passion for innovative learning solutions and strong marketing skills, this role will allow you to make a significant impact.

Benefits

Annual bonus plan

Full range of medical benefits

Opportunity to work remotely

Qualifications

• Minimum 5 years in Marketing Communication, Product Marketing or related.
• Experience in the educational publishing industry preferred.
• Ability to influence at all levels within the organization.

Responsibilities

• Collaborate across marketing, sales, and product development.
• Manage execution and delivery with cross-functional teams.
• Review market research for strategy integration.

Skills

Marketing Communication

Product Marketing

Project Management

Segmentation

Positioning

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Business

Bachelor’s Degree in Communications

Job description

Overview

Make an Impact!

At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher’s time and a student’s learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life.

How can you make an impact?

As part of the Marketing team, the Product Marketing Manager will leverage market research and voice of customer data to develop targeted segments, create compelling pricing strategies, and define undeniable positioning in the market and against competition to develop highly targeted, effective go-to-market and annual marketing strategies. The Marketing Manager does so as the owner of in-market product strategy who is responsible for maximizing revenue, maintaining margin, ensuring consistent product use, and maintaining high levels of product satisfaction of each owned product across all phases of the life cycle.

This is a remote position open to applicants authorized to work for any employer within the United States.

What you will be doing:

• Collaborate within marketing, sales, and product development to bring the voice of the customer to everything you do.
• Manage tactics, resources, and schedules to ensure timely and flawless execution and delivery working with cross-functional areas and with external agencies.
• Review and translate insightful, comprehensive market research to understand the needs of the market and integrate them into our marketing strategies.
• Write and edit copy, and manage creative production for content, promotional, and thought leadership assets, including print and online collateral, internal training materials and presentations, customer-facing product and market presentations, and sales enablement materials.
• Maintain an understanding of the competitive landscape and provide competitive differentiation through sales support and the development of marketing strategies.

We are looking for someone with:

• Bachelor’s Degree in Marketing, Business, or Communications.
• A minimum of 5 years of experience in Marketing Communication, Product Marketing, or related marketing or sales functions – educational publishing industry preferred.
• A willingness to take risks and try new things.
• The ability to influence at all levels within the organization.
• The ability to manage multiple projects simultaneously on time and on budget.
• Desire to learn, ask questions and challenge conventional thinking.
• Experience with segmentation, positioning, state adoptions, pricing, and new product development practices is a plus.

Why work for us?

At McGraw-Hill, we leverage cutting-edge technology to create innovative learning solutions that support learners at all stages of their educational journey. Our state-of-the-art digital tools and platforms provide personalized, interactive experiences that enhance understanding and retention. Being part of McGraw-Hill means joining a team dedicated to shaping the future of education and making a real impact on students' lives. It's an exciting opportunity to contribute to a company that values innovation, collaboration, and excellence.

The pay range for this position is between $75,000-$95,000 annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered. Click here to learn more about our benefit offerings.

McGraw Hill recruiters always use a “@mheducation.com” email address or communicate through our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.

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