Growth Marketing Manager

FitXR; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

FitXR, une startup de fitness VR en pleine croissance, recherche un Growth Marketing Manager pour diriger ses initiatives d'acquisition. Ce rôle vous donnera l'autonomie nécessaire pour peaufiner la stratégie de croissance sur divers canaux, tout en optimisant le funnel marketing et en travaillant en collaboration avec des équipes interfonctionnelles pour maximiser l'impact. Ne manquez pas cette chance de rejoindre une équipe innovante dans un secteur dynamique.

Benefits

Unlimited annual leave

Stock options

Learning budget

Home office setup budget

Wellbeing budget

VR headset

Full paid family leave

Qualifications

• Expérience prouvée en marketing de croissance, performance ou marketing numérique.
• Expertise avec les plateformes de magasins comme Meta Quest, App Store ou Google Play.
• Compétences en gestion de campagnes payantes sur des plateformes comme Meta et Google.

Responsibilities

• Concevoir et analyser des expériences de croissance à travers des canaux payants et organiques.
• Optimiser le funnel marketing depuis la sensibilisation jusqu'à la conversion.
• Définir des métriques de succès et analyser les données cohérentes.

Skills

Growth Marketing

Lifecycle Marketing

Performance Marketing

Data Analysis

Job description

Join to apply for the Growth Marketing Manager role at FitXR

Join to apply for the Growth Marketing Manager role at FitXR

FitXR is a fitness technology company working at the cutting edge of VR and MR, building a movement for movement.

We started life in 2016 in a garden shed in the UK. Today, we’re building FitXR, one of the top-downloaded apps on the Meta Quest store. We’ve raised close to $30m from top investors such as Maveron, Hiro, and BoostVC.

We've built a growing range of fitness studios, from box workouts with world-class trainers like Olympian Nicola Adams to immersive Zumba dance classes. While nothing compares to trying it yourself, you can watch a trailer here.

Our team is distributed across Europe and the US. We’re guided by our Principles of Play: four core beliefs about how we treat each other and our community. We make space for every voice, believe in the importance of a learner’s mindset, and prioritize team success over individual glory.

FitXR is available on Meta Quest 2 & 3 and has been downloaded by over a million people worldwide and featured in Forbes, Empire, T3, Washington Post, Men's Health, GQ and more. In 2022, FitXR ranked 6th in The Information’s 50 Most Promising Startups.

TLDR

We’re a fast-growing VR fitness startup with a mission to make movement more accessible and effective for those who aren’t served by the current fitness solutions in the market. With a product people love and a strong core team of 45, we’re ready to build our acquisition engine and hire an innovative, up and coming leader who can build a new frontier for the space we operate within.

Operating as an IC, you’ll play a pivotal role in defining and executing the tactics that bring our product to more people. You’ll have autonomy to test across channels, dig into data, and scale what works—while helping reshape our growth strategy from the ground up.

Where you’ll spend your time

Experimentation & Acquisition

• Design, run, and analyze growth experiments across paid, organic, and owned channels
• Become an expert in driving visibility across the Meta Horizon store through paid, SEO, and more
• Launch and optimize campaigns across Meta, Horizon, influencer, and other platforms that you’ll define
• Own CAC, LTV, and channel ROI—focusing on efficiency and scale
  
  

Funnel Optimization

• Own the marketing funnel from awareness to trial conversion
• Identify drop-off points and build hypotheses to improve performance
• Partner with Product to evolve onboarding and conversion flows
  
  

Data & Measurement

• Define success metrics for each initiative; build dashboards and reports for leadership
• Analyze cohort and attribution data to inform budget and channel decisions
• Inform future expansion of our measurement platforms and tooling
  
  

Cross-Functional Leadership

• Collaborate with marketing team on GTM plans, positioning tests, and channel alignment
• Work with Design and Content to create high-performing assets
• Interface with Product and external partners as needed
  
  

We’d love to see from you

• Proven experience in growth, performance, lifecycle marketing, or full-stack digital marketing
• Hands-on experience with platform stores like Meta Quest, Apple App Store, Google Play, or Steam
• Experience running paid campaigns hands-on (Meta, Google, TikTok, or others)
• An insatiable desire to leverage AI to accelerate learnings, capabilities, and impact
• Curiosity for innovative growth plays
• Case studies that prove impact of both paid and organic initiatives towards growth objectives
• Solid grasp of proven experimentation frameworks
• Ability to pull insights from data and turn them into action
• Passion or familiarity with VR, gaming or fitness
  
  

Nice To Haves But Not Essential

• Experience in mobile/app growth or subscription businesses
• Exposure to organic growth levers: ASO, SEO, referral, content
  
  

Our mission is to make the world a healthier place with the world's most loved fitness product: to create a Movement for Movement. To build inclusive products, we need to build an inclusive team. Please know that this list is indicative and that we would still love to hear from you even if you feel you only are a 75% match. Skills can be learnt, diversity cannot. We promote a diverse and inclusive culture at FitXR.

Logistics

Our interview process takes place on Google Hangouts and tends to consist of the following stages:

• Initial screen with the Talent team
• 1st Stage-Competency focus
• 2nd Stage-Cross Collaboration focus
• Assignment and Founder Stage
  
  

Some roles will have extra stages but we’ll let you know as early as possible if so.

Please let us know if you require any accommodations for the interview process, and we’ll do our best to provide assistance.

Benefits

As Well As Being Fully Remote, Our Benefits Include

Unlimited annual leave

Stock options - everyone is an owner

£800 per annum learning budget and £400 home office setup budget

£900 per annum wellbeing budget (Private Health Insurance available)

VR headset

12 weeks full paid family leave

FitXR is a fitness technology company working at the cutting edge of VR and MR, building a movement for movement.

We started life in 2016 in a garden shed in the UK. Today, we’re building FitXR, one of the top-downloaded apps on the Meta Quest store. We’ve raised close to $30m from top investors such as Maveron, Hiro, and BoostVC.

We've built a growing range of fitness studios, from box workouts with world-class trainers like Olympian Nicola Adams to immersive Zumba dance classes. While nothing compares to trying it yourself, you can watch a trailer here.

Our team is distributed across Europe and the US. We’re guided by our Principles of Play: four core beliefs about how we treat each other and our community. We make space for every voice, believe in the importance of a learner’s mindset, and prioritize team success over individual glory.

FitXR is available on Meta Quest 2 & 3 and has been downloaded by over a million people worldwide and featured in Forbes, Empire, T3, Washington Post, Men's Health, GQ and more.

FitXR have been rated one of the top 10 Most Promising Startups, #2 in Flexa's most flexible VR startups and #28 in Tempo's top 100 super startups to work for

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Wellness and Fitness Services

Referrals increase your chances of interviewing at FitXR by 2x

Sign in to set job alerts for “Growth Marketing Manager” roles.

Freelance Betting & Fantasy Social Media Coordinator - NBC Sports

United States $100,000.00-$115,000.00 6 hours ago

Marketing Manager, Random House (Open to Remote)

New York, NY $73,500.00-$79,000.00 2 hours ago

Manager, Lifecycle Marketing - Community

New York, NY $65,000.00-$100,000.00 6 hours ago

United States $90,000.00-$120,000.00 8 minutes ago

United States $75,000.00-$130,000.00 7 hours ago

United States $70,000.00-$110,000.00 1 hour ago

Marketing Manager, Del Rey (Open to Remote)

San Francisco, CA $160,000.00-$175,000.00 2 hours ago

Digital Marketing Specialist - ECommerce

United States $60,000.00-$80,000.00 3 weeks ago

San Francisco, CA $123,800.00-$183,400.00 1 hour ago

United States $103,000.00-$135,000.00 3 hours ago

Luxury Marketing Specialist - Remote- AZ, UT, CO

Boston, MA $225,000.00-$275,000.00 2 hours ago

Centreville, VA $62,300.00-$109,000.00 2 hours ago

United States $102,000.00-$150,000.00 8 hours ago

New York, United States $130,000.00-$140,000.00 5 hours ago

Portland, OR $70,000.00-$87,000.00 2 hours ago

Kansas City - Executive Director, Strategic Partnerships

Kansas City Metropolitan Area $125,000.00-$175,000.00 7 hours ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.