Growth and Demand Generation

Ladders; United States; Remote; USD 100,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Flexible PTO

Unlimited travel budget for customer

Bi‑annual company off‑sites

Free in‑office meals

Relocation bonus

Job summary

Ladders is seeking a Growth and Demand Generation leader to shape and execute strategies driving pipeline and revenue growth for healthcare clients. This remote role blends strategic planning with hands-on campaigns, centering on enterprise buyers and complex sales cycles.

You will partner closely with Sales and cross-functional teams to refine messaging, prioritize target accounts, and turn customer outcomes into scalable growth programs while managing a substantial marketing budget.

Qualifications

• 4+ years in growth, demand generation, or B2B marketing
• Proven track record of generating measurable pipeline and revenue
• Experience marketing to enterprise buyers with complex sales cycles
• Background in account-based marketing for high-value accounts
• Ability to manage a significant marketing budget with a focus on ROI
• Strong analytical skills for data-driven decision making
• Creative approaches to engage hard-to-reach buyers
• Understanding of Marketing and Sales collaboration
• Ability to balance strategic thinking with hands-on execution
• Builder mentality with a focus on creating new processes

Responsibilities

• Build and execute a demand generation strategy to drive qualified pipeline
• Manage end‑to‑end campaign development across multiple channels
• Create account‑based marketing strategies for target health systems
• Oversee and allocate the growth budget based on performance metrics
• Collaborate closely with Sales on account prioritization and messaging
• Experiment with channels and campaigns to optimize results
• Transform company stories and customer outcomes into demand generation opportunities
• Track and analyze funnel performance from initial contact to qualified opportunity
• Establish scalable systems and processes for growth

Job description

For our client, we are seeking a Growth and Demand Generation to join the team of a leader in the Healthcare space.

This role will shape and execute the strategy that drives qualified pipeline and revenue growth across the sales funnel. The position blends strategic demand planning with hands‑on campaign execution, with a strong focus on enterprise buyers and complex sales cycles. You will partner closely with Sales and cross‑functional teams to refine messaging, prioritize target accounts, and turn customer outcomes into scalable growth programs.

Location: Remote

Compensation: $100,000 – $120,000 annually

Responsibilities

• Build and execute a demand generation strategy to drive qualified pipeline
• Manage end‑to‑end campaign development across multiple channels
• Create account‑based marketing strategies for target health systems
• Oversee and allocate the growth budget based on performance metrics
• Collaborate closely with Sales on account prioritization and messaging
• Experiment with channels and campaigns to optimize results
• Transform company stories and customer outcomes into demand generation opportunities
• Track and analyze funnel performance from initial contact to qualified opportunity
• Establish scalable systems and processes for growth

Qualifications

• 4+ years in growth, demand generation, or B2B marketing
• Proven track record of generating measurable pipeline and revenue
• Experience marketing to enterprise buyers with complex sales cycles
• Background in account‑based marketing for high‑value accounts
• Ability to manage a significant marketing budget with a focus on ROI
• Strong analytical skills for data‑driven decision making
• Creative approaches to engage hard‑to‑reach buyers
• Understanding of Marketing and Sales collaboration
• Ability to balance strategic thinking with hands‑on execution
• Builder mentality with a focus on creating new processes

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Flexible PTO
• Unlimited travel budget for customer site visits
• Bi‑annual company off‑sites
• Free in‑office meals
• $5,000 relocation bonus
• Desk setup reimbursement
• Commuter benefits
• Monthly gym/wellness stipend
• Office located in Jackson Square, near the water

Our client is an equal opportunity employer.