Product Marketing Manager, K-5 ELA

Weld North Education (now Imagine Learning); United States; Remote; USD 95,000 - 100,000; Full time

Job summary

Join a leading educational solutions company as a Product Marketing Manager for K-5 ELA, focusing on go-to-market strategies and cross-department collaboration. You will drive product awareness and sales support for the Core portfolio, requiring expertise in the education technology sector and strong marketing skills.

Benefits

Multiple health plans with zero employee premiums

401k plan with company match

16 paid holidays and paid time off

Comprehensive maternity and family benefits

Access to mental health resources

Tuition reimbursement

Flexible work from home arrangements

Qualifications

• 5+ years in product marketing role in education technology.
• Strong knowledge of K-5 Reading/ELA market.
• Familiar with integrated marketing campaigns.

Responsibilities

• Lead go-to-market strategy for Core Reading/ELA portfolio.
• Collaborate with Product Management, Sales, and Strategic Marketing.
• Develop smart marketing plans and campaigns.

Skills

Market analysis

Product marketing tactics

Dynamic communication

Creative problem-solving

Education

Bachelor’s degree in Education, Marketing, Communications

Tools

Microsoft Office Suite

Job description

Join to apply for the Product Marketing Manager, K-5 ELA role at Weld North Education (now Imagine Learning)

Join to apply for the Product Marketing Manager, K-5 ELA role at Weld North Education (now Imagine Learning)

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Great Purpose. Great People. Great Opportunities.

At Imagine Learning we empower potential by creating educational solutions that inspire boundless possibilities for every student, every day. We are passionate about innovating together to support educators in creating those special moments when students experience the joy of learning at its best.

We also empower our team through a strong culture focused on career growth and development, flexible work from home arrangements, interesting and meaningful work, and a supportive and connected team. As a remote-friendly company, hybrid and remote team members work from states across the U.S. and internationally. The majority of our US employees enjoy the opportunity to work from home, or in a hybrid capacity in our offices in Tempe, AZ (headquarters), Austin, TX, Petaluma, CA, Rock Rapids, IA, Grand Rapids, MI, or Bloomington, MN.

Imagine Your Impact.

The Product Marketing Manager, Core leads the development and execution of the go-to-market strategy for the Core Reading/ELA portfolio, collaborating closely with cross-functional teams including Product Management, Sales, and Strategic Marketing. This role is critical to build market awareness and business growth for the product line. The PMM champions the success of the portfolio by building collaborative partnerships with key stakeholders. This individual enables the sales team and influences decisions on the product offering. This team player works with Imagine Learning leaders and engages with customers as well as thought leaders from the industry to drive awareness, growth, and visibility of the product(s).

For more information on what it’s like to work at Imagine Learning, including our culture, benefits, and products, visit us HERE.

To learn more about a typical applicant journey at Imagine Learning, click HERE.

Position Information: This is a regular, full-time position, reporting to the Product Marketing Director .

Compensation: Base pay is anticipated to be between $95,133 and $100,000 per year. Eligible employees may also receive incentive/commission/annual bonus pay based on individual and/or company performance. Compensation may vary based on factors such as, but not limited to, individual skills, experience, training, education/certifications, geographic location, internal equity, and local market conditions.

Location: In this US-based position your location will be remote.

Travel: You can also expect up to approximately 30% travel, so be sure you have a valid driver’s license and automobile insurance and a clean driving record for at least the preceding 39 months.

Benefits: Imagine Learning provides a comprehensive benefits program to eligible employees, including:

• Multiple health, dental, and vision plans, including medical plans with zero employee premiums
• 401k plan with a company match
• 16 paid holidays, which include 2 floating holidays and a winter shutdown from Christmas Eve through New Year’s Day
• Paid Time Off
• Comprehensive maternity and fertility/family building benefits
• Paid bonding leave when a new child joins your family
• Access to on-demand mental health resources
• Life and short and long-term disability insurance
• Pre-tax savings plans
• Paid volunteer time off
• A wide variety of professional development programs, including tuition reimbursement
• Work from home opportunities that foster work/life balance
  
  

Envision Your Experience.

In this role you’ll have the opportunity to:

• Develop smart go-to-market plans and campaigns with our partners and internal stakeholders.
• Work with internal and external departments and sales to develop effective product/channel positioning and messaging.
• Support execution of business-driving marketing campaigns aligned to key priorities.
• Provide sales support to internal and external customers.
• Create and deliver content for portfolio marketing campaigns.
• Contribute to and edit product messaging for assigned products, as well as check accuracy and request changes.
• Help conceptualize, write, coordinate, monitor, and maintain postings of sales tools and communications to our internal and external partners
• Use market research to develop deep intimacy with specialized market needs.
• Attend key conferences and help drive events tied to area(s) of responsibility.
• Be responsive to our sales partners, communicating in a timely manner.
• Collaborate with team members, customers, and sales, creating lasting relationships.
• Act as the face of assigned products to key stakeholders.
• Other duties as required.
  
  

Share Your Expertise.

Experience, education, and qualifications essential for success in this role, include:

• Bachelor’s degree in Education, Marketing, Communications, or related field and 5+ years of experience in a product marketing role in the education technology industry; or an acceptable combination of education and experience.
• Strong knowledge of the core Reading/ELA market and the Science of Reading, particularly at grades K-5.
• Deep understanding of the K-12 customer buyer journey and key personas.
• Experience in K-12 market and competitor analysis.
• Familiar with product marketing tactics (e.g., integrated marketing campaigns).
• Dynamic communication and presentation skills.
• Entrepreneurial drive and spirit.
• Team player attitude.
• Creative problem-solver.
• Excellent planning, research, organization, and problem-solving skills.
• Proficient in Microsoft Office Suite.
• Willingness and ability to travel up to 30%.
  
  

Our Commitment to Diversity, Equity, Inclusion, and Belonging.

Diversity and inclusivity strengthen our Imagine Learning team, enrich our lives, and help us design equitable educational experiences where learners see themselves and can also learn about people, cultures, experiences, and perspectives different from their own. Imagine Learning is proud to offer diversity, equity, and inclusion (DEI) workplace initiatives, including the DEI employee council, annual DEI conference, employee resource groups, and other opportunities for employees to connect with and support DEI initiatives throughout the year.

Imagine Learning is an Equal Opportunity Employer committed to providing equal employment and advancement opportunities to qualified individuals. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, sex (including pregnancy, childbirth, lactation, or related medical conditions), gender identity or expression, transgender status (including whether or not you are transitioning or have transitioned), sexual orientation, marital status, religion (including religion dress and grooming practices), age 40 and over, physical or mental disability, medical condition, genetic information (including results of genetic testing and characteristics), veteran and/or military status, or service in the military, and any other basis or status protected under applicable federal, state, or local laws.

To all recruitment agencies: Imagine Learning does not accept agency resumes. Please do not submit candidates for consideration via our online application system, to Imagine Learning employees, or to any other organization location. Imagine Learning is not responsible for any fees related to unsolicited resumes.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  E-Learning Providers

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