Product Marketing Manager

HireTalent - Staffing & Recruiting Firm; United States; On-site; USD 157,000 - 237,000; Full time

Job summary

A leading company is seeking an experienced Affiliate Marketing Product Manager to oversee product development for third-party advertising platforms. This role involves collaboration across teams to enhance marketing strategies and customer experiences. The ideal candidate will have strong expertise in affiliate marketing, stakeholder management, and eCommerce platforms, driving product success and innovation.

Benefits

Medical insurance

Vision insurance

401(k)

Qualifications

• Deep domain expertise in beauty retail and affiliate marketing.
• Prior experience managing the full product development lifecycle.
• Strong grasp of eCommerce platforms and growth strategies.

Responsibilities

• Define product vision and strategy aligned with corporate initiatives.
• Develop and maintain product roadmaps and timelines.
• Monitor and analyze product performance and improvements.

Skills

Affiliate Marketing

Stakeholder Management

eCommerce Platforms

Human-Centered Design

Data Analysis

Communication

Job description

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Our client is looking for a strategic and experienced Affiliate Marketing Product Manager to join our Global AdTech team. This team is responsible for overseeing the product development lifecycle for third-party advertising platforms and revenue share partnerships that power global marketing strategies. As part of the Global High Touch Experience team, AdTech plays a critical role in delivering impactful, customer-centric experiences across digital and physical channels—driving engagement, conversion, and retention.

In this role, you will lead the affiliate and commission marketing product strategy within the Online Product Management organization, part of the Digital Technology & Experience (DTX) team. You’ll collaborate with engineering, infrastructure, enterprise data teams, and marketing partners—as well as commercial teams across regions and affiliates—to support and evolve the technology stack that enables our paid, owned, and earned media efforts.

Role Responsibilities:

All product managers are responsible for developing and managing a product throughout its lifecycle, from initial concept to launch and ongoing improvement.

1. Define product vision and strategy: Outline the long-term goals and direction of the product in line with corporate initiatives (e.g., modernization) and division goals.
2. Develop and maintain product roadmaps: Create a prioritized plan for rollouts, future product features, and releases.
3. Determine which features to focus on based on business objectives.
4. Develop, implement, and maintain production timelines across multiple departments.
5. Understand business needs and translate them into detailed technical requirements for engineering assignment.
6. Collaborate closely with engineering, other product teams, brand, and 3PP in the development, QA, and release of products.
7. Balance resources to ensure success for the entire organization.
8. Operationalize & Educate: Develop product positioning and messaging approach for launches using multi-layered communication formats supported with accessible documentation.
9. Monitor and analyze product performance: Track key metrics and identify areas for product improvement.

Key Skills:

• Deep domain expertise particularly in beauty retail and affiliate marketing, with strong knowledge of industry players, trends, and best practices.
• Prior experience managing the full product development lifecycle, from strategy through execution.
• Extensive stakeholder management experience within complex, matrixed, and international environments.
• Strong grasp of eCommerce platforms, technologies, and site growth levers, funnel optimization, growth experimentation, and pricing strategies.
• Skilled in applying human-centered design principles to create user-focused product solutions.
• Data-driven decision-maker with hands-on experience using analytics tools and interpreting consumer behavior.
• Exceptional communication and collaboration skills, with the ability to translate between business and technical stakeholders and lead empowered teams.

Preferred qualifications:

• Previous experience in software and web development.
• Demonstrable knowledge of online advertising and revenue-generating tactics.

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Product Management

Industries

• Retail

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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