Product Marketing Manager

WorkGenius Group; United States; On-site; USD 83,000 - 165,000; Full time

Job summary

WorkGenius Group in the United States is seeking a Product Marketing Manager to lead market insights, shape product positioning, and drive GTM strategies for digital advertising and creator-focused offerings.

You will partner with product and sales teams, manage high-visibility projects, and translate complex data into actionable plans. The role demands strong cross-functional collaboration and strategic thinking in a fast-paced environment.

Hourly compensation is commensurate with experience.

Qualifications

• 8+ years of experience in product marketing, management consulting, business strategy and operations, digital marketing, or a related field.
• Strong project management experience leading complex, high-visibility initiatives with multiple stakeholders.
• Demonstrated experience shaping strategic direction, executing go-to-market plans, conducting market research, and developing product positioning.
• Ability to simplify complex concepts, build structured decision-making frameworks, and translate insights into actionable recommendations.
• Strong analytical, communication, cross-functional collaboration, and stakeholder management skills; experience in digital advertising, creator marketing, social media, or commerce is preferred.

Responsibilities

• Conduct market and competitive research to inform product strategy and roadmaps for digital advertising, creator marketing, and social commerce products.
• Lead advertiser research and product testing initiatives, including participant recruitment, test setup, and performance evaluation.
• Develop go-to-market messaging, product positioning, and launch strategies in partnership with product and sales teams.
• Partner with product teams to support product development, strategic priorities, roadmap decisions, and cross-functional alignment.
• Own complex, high-visibility projects by developing strategic frameworks, managing stakeholders and risks, and delivering actionable recommendations.

Skills

Product marketing

Go-to-market strategy

Product positioning

Market research

Competitive analysis

Digital advertising

Creator marketing

Social commerce

Project management

Cross-functional collaboration

Job description

Title: Product Marketing Manager

Industry: Technology / Digital Advertising

Location: ,

Duration: ASAP - July 17, 2027

Responsibilities

• Conduct market and competitive research to inform product strategy and roadmaps for digital advertising, creator marketing, and social commerce products.
• Lead advertiser research and product testing initiatives, including participant recruitment, test setup, and performance evaluation.
• Develop go-to-market messaging, product positioning, and launch strategies in partnership with product and sales teams.
• Partner with product teams to support product development, strategic priorities, roadmap decisions, and cross-functional alignment.
• Own complex, high-visibility projects by developing strategic frameworks, managing stakeholders and risks, and delivering actionable recommendations.

Requirements

• 8+ years of experience in product marketing, management consulting, business strategy and operations, digital marketing or advertising, analytics, or a related field.
• Strong project management experience leading complex, high-visibility initiatives with multiple stakeholders.
• Demonstrated experience shaping strategic direction, executing go-to-market plans, conducting market research, and developing product positioning.
• Ability to simplify complex concepts, build structured decision-making frameworks, and translate insights into actionable recommendations.
• Strong analytical, communication, cross-functional collaboration, and stakeholder management skills; ability to work independently in ambiguous and changing environments. Experience in digital advertising, creator marketing, social media, or commerce is preferred.

Skills

• Product marketing
• Go-to-market strategy
• Product positioning
• Market research
• Competitive analysis
• Digital advertising
• Creator marketing
• Social commerce
• Project management
• Cross-functional collaboration

Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.