Product Marketing Manager

SMARTFOX; United States; Vor Ort; USD 90.000 - 130.000; Vollzeit

Zusammenfassung

SMARTFOX is hiring a Product Marketing Manager to own product storytelling and GTM strategy. You will lead launches, pricing decisions, and post-launch reviews, turning customer, market, and competitive insights into actionable guidance for product and sales teams.

You will build ICPs, battlecards, and enablement assets, partnering with Product on roadmap priorities and with Demand Gen, Content, Brand, Web, and PR to drive campaigns and coverage.

Qualifikationen

• Solid grounding in marketing fundamentals including positioning and messaging.
• Experience turning research into clear recommendations for product and sales.
• Excellent writing and storytelling to explain complex products.
• Data-informed approach: measure launches and learn from results.
• Ability to influence across teams without formal authority.
• Authorization to work in the United States.

Aufgaben

• Own the story of the product: define positioning, messaging, and value propositions.
• Lead GTM plans for launches, pricing changes, and expansions from kickoff to post-launch review.
• Run customer, market, and competitor research and translate insights into recommendations.
• Build buyer personas, ICPs, and competitive battlecards for sales.
• Create enablement content and train sales on how to use it.
• Partner with Product on roadmap priorities and launch readiness.
• Turn messaging into campaigns, landing pages, and case studies.
• Develop customer stories, references, and advocacy programs.
• Support pricing and packaging decisions with market data and testing.
• Track launch performance and use insights to improve next launches.

Kenntnisse

Marketing fundamentals

Storytelling

Writing

Cross-team collaboration

Data-informed mindset

Communication

Spanish fluency

Ausbildung

Bachelor’s degree in Marketing, Business, Communications, Economics, or related field

Tools

Salesforce

HubSpot

Gong

Highspot

Seismic

Looker

Tableau

Excel

Jobbeschreibung

• Own the story of the product: define positioning, messaging, and value propositions that make buyers say "that's exactly what we need"
• Lead go-to-market (GTM) plans for new launches, feature releases, pricing changes, and expansions, from kickoff to post-launch review
• Run customer, market, and competitor research, including win/loss interviews, surveys, and analyst briefings, and turn insights into clear recommendations for product and sales
• Build and maintain buyer personas, ideal customer profiles (ICPs), and competitive battlecards that sales teams actually use
• Create sales enablement content such as pitch decks, one-pagers, demo scripts, objection handling guides, and ROI calculators, and train sellers and customer success on how to use them
• Partner with Product on roadmap priorities, beta programs, and launch readiness, and be the voice of the customer in planning meetings
• Work with Demand Gen, Content, Brand, Web, and PR teams to turn messaging into campaigns, landing pages, webinars, case studies, and press coverage
• Develop customer stories, references, and advocacy programs that prove the product works
• Support pricing and packaging decisions with market data, competitive analysis, and testing
• Track launch and campaign performance (adoption, pipeline influence, win rate, retention, expansion) in Salesforce, HubSpot, Google Analytics, Tableau, Looker, or similar, and use the results to improve the next launch
• Use product analytics and experimentation tools (Amplitude, Mixpanel, Pendo, Optimizely) to understand how customers adopt features and where they stall
• Use AI-assisted tools carefully to speed up research synthesis, draft copy, and campaign variations, with your own judgment, brand voice, and fact‑checking on everything that goes out
• Coordinate cross‑functional launches with Sales, Customer Success, Support, Legal, and Finance so everyone is ready on day one
• At senior levels, set the GTM strategy for a product line, manage PMMs, and advise executives on market direction
• Level Typical experience What you'll own
• Associate Product Marketing Manager - 0-3 years : Supporting launches, building enablement content, running competitive research, and tracking results, learning with a dedicated mentor and a clear path to owning a product area
• Product Marketing Manager - 3-7 years : Owning positioning and GTM for a product or segment, leading launches end to end, enabling sales, and influencing the roadmap
• Senior Product Marketing Manager - 7+ years : Leading GTM for a major product line or portfolio, setting messaging and pricing strategy, managing PMMs, and advising senior leaders

Promotion criteria are written down at every level, with regular career conversations. Many of our product marketers have moved into product marketing director, product management, growth marketing, brand strategy, and VP of Marketing roles.

What you bring

Must have :-

• Solid grounding in marketing fundamentals, including positioning and messaging, customer research, and go-to-market planning
• Hands‑on experience from a job, internship, co‑op, freelance project, or campaign you built yourself (side projects, student org campaigns, and case competitions count)
• Excellent writing and storytelling, with the ability to explain complex products in plain, compelling language
• A data‑informed mindset: you measure what you launch and learn from it
• Comfort working across teams and influencing without authority
• Bachelor’s degree in Marketing, Business, Communications, Economics, or a related field, or equivalent experience. We care about what you can do
• Authorization to work in the United States

Nice to have (not required) :-

• Experience in B2B SaaS, B2C, or marketplace product marketing
• Experience with Salesforce, HubSpot, Gong, Highspot, Seismic, or similar tools
• Experience with competitive intelligence, pricing research, or win/loss analysis
• Skills in SQL, Looker, Tableau, or Excel for analyzing adoption and funnel data
• Familiarity with product‑led growth (PLG), account‑based marketing (ABM), or channel and partner marketing
• Experience with analyst relations (Gartner, Forrester) or launch events
• MBA or relevant certifications such as Pragmatic Institute, AMA PCM, or HubSpot (we'll pay for them)
• A portfolio of messaging, launch plans, or campaigns you can walk us through
• Industry background in [SaaS, cybersecurity, fintech, healthcare technology, e-commerce, consumer apps, AI and data, developer tools, hardware, etc.]
• Spanish fluency, an asset for bilingual markets and teams [if applicable]
• Willingness to travel to events, customer meetings, and sales kickoffs [if applicable]