Product Marketing Manager

Franklin Fitch; United (WV); On-site; USD 90,000 - 150,000; Full time

Job summary

Franklin Fitch is seeking a Product Marketing Manager for a cybersecurity SaaS company. This writing-first role focuses on translating complex cybersecurity concepts into credible content for CISOs and infrastructure leaders.

You will own day-to-day content across marketing and sales, collaborating with a senior product marketing leader, with immediate impact across the business. Ideal candidates have 3-5 years in product or content marketing, cybersecurity experience, and a strong portfolio

Qualifications

• 3-5 years' experience in product marketing or content marketing within B2B technology.
• Cybersecurity experience is essential.
• Strong writing portfolio across multiple formats.
• Comfortable writing for a technical enterprise audience.
• Strong understanding of messaging, positioning and competitive content.
• Able to work quickly and independently in a small, fast-moving team.

Responsibilities

• Write blogs, technical explainers, thought leadership and research content.
• Create sales enablement assets including one-pagers, decks and battle cards.
• Develop launch, campaign, email, landing page and webinar content.
• Build customer case studies, reference stories and proof points.
• Maintain competitive content and stay close to market developments.
• Ensure content is technically accurate, consistent and aligned with product capabilities.
• Use AI tools to increase speed while maintaining a high quality bar.

Skills

Product marketing

Content marketing

Cybersecurity experience

Strong writing

Job description

Job Description

Product Marketing Manager | Cybersecurity SaaS

A fast-growing, venture-backed cybersecurity company building an AI-native cyber resilience platform. The business helps enterprises understand and continuously validate their ability to recover from disruption across cloud, backup, security and infrastructure environments.

The Opportunity

This is a writing-first product marketing role for someone who can take complex cybersecurity concepts and turn them into clear, credible content for CISOs and infrastructure leaders.

Working alongside a senior product marketing leader, you will own the day-to-day content output across marketing and sales - with the opportunity to see your work used immediately across the business.

Key Responsibilities

• Write blogs, technical explainers, thought leadership and research content.
• Create sales enablement assets including one-pagers, decks and battle cards.
• Develop launch, campaign, email, landing page and webinar content.
• Build customer case studies, reference stories and proof points.
• Maintain competitive content and stay close to market developments.
• Ensure content is technically accurate, consistent and aligned with product capabilities.
• Use AI tools to increase speed while maintaining a high quality bar.

Requirements

• 3-5 years' experience in product marketing or content marketing within B2B technology.
• Cybersecurity experience is essential.
• Strong writing portfolio across multiple formats.
• Comfortable writing for a technical enterprise audience.
• Strong understanding of messaging, positioning and competitive content.
• Able to work quickly and independently in a small, fast-moving team.