Product Marketing Manager

The Sage Group; Sunnyvale (CA); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Relocation assistance

Job summary

The Sage Group is seeking a Product Marketing Manager for a client in the defense tech space, focused on AI-driven platforms across automotive, defense, and industrial sectors. Onsite in Sunnyvale, CA, relocation assistance offered for the right candidate.

You will lead defense marketing strategy, partner with product management, own positioning, messaging, and campaigns to strengthen the client’s leadership in global defense.

Qualifications

• 7–10+ years of product marketing experience in software technology spanning multiple industries, including defense.
• US citizenship required to access Controlled Unclassified Information (CUI).
• Ability to translate complex ideas into clear marketing narratives.
• Strong project management and multi-workstream leadership.
• Experience shaping brand strategy in a tech-led company.
• Strong content development and storytelling skills.
• Excellent cross-stakeholder communication.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Responsibilities

• Lead defense marketing strategy and programs to advance the client’s defense pipeline.
• Define positioning, naming, messaging and drive product launch marketing with product management.
• Set marketing KPIs, calendar, and budget guidance.
• Brief and review content across campaigns, video, blogs, press, social, and events.
• Stay current on defense market trends and competitors to maintain a differentiated brand.

Skills

Product marketing

Strategic thinking

Cross-functional leadership

Content development

Project management

Brand strategy

Communication

Fast-paced env

Education

Bachelor's degree in Marketing/Business/Communications

Job description

One of The Sage Group’s clients is searching for a Product Marketing Manager, experienced in tech for the global defense industry. The client is powering the future of physical AI services in the automotive, defense, trucking, construction, mining and agriculture industries in three core areas: tools and infrastructure, operating systems, and autonomy.

About the role

• As a Product Marketing Manager, Defense, you'll drive client's marketing strategy with the global defense industry.
• As the marketing lead in a fast-paced, high-performing cross-functional team, you’ll partner closely with product managers to define how the defense industry understands and adopts client's technology.
• You’ll combine a deep understanding of how defense customers evaluate, buy, and deploy technology with extensive knowledge you’ll build of client’s platform and products.
• You’ll own product positioning and messaging for new and emerging AI-driven product categories, translating complex technical capabilities into clear, compelling narratives that resonate with program offices and senior defense decision-makers.
• And you’ll build sales enablement that supports the defense pipeline, set marketing objectives and annual marketing calendar, and lead programs that expand client’s leadership in global defense.

You will:

• Lead and execute defense marketing strategy, combining market and customer insights with deep product knowledge to build programs that advance client’s defense pipeline
• Drive product launch marketing, defining positioning, naming, and messaging and leading campaign execution, partnering closely with Product Management to bring new capabilities to market
• Set defense marketing KPIs, define marketing calendar, and manage quarterly budgets
• Brief, guide, and review content developed by editorial and creative teams across campaigns, video, blogs, press, social, and events
• Stay current on defense market trends, customer priorities, and competitor activity to maintain a differentiated brand presence

We're looking for someone who has:

• 7-10+ years of product marketing experience in software technology spanning multiple industries, including defense
• US citizenship required to access Controlled Unclassified Information (CUI)
• Proven ability to translate complex ideas into clear, compelling marketing narratives
• Effective project management skills and the ability to run multiple workstreams effectively
• Experience shaping brand strategy for a technology-led company, with the ability to connect product marketing to broader brand narratives
• Strong creative judgment and a track record of guiding development of compelling content
• Proven ability to drive execution in a fast-paced, collaborative environment
• Clear, effective communication across diverse stakeholders
• A Bachelor's degree in Marketing, Business, Communications, or a related field

Location: Onsite in Sunnyvale CA, relocation assistance is offered for the right candidate