Defense Technology Senior Brand Marketing Lead

Precision Solutions, Inc.; McLean (VA); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Precision Solutions, Inc. in Northern Virginia seeks a Defense Technology Senior Brand Marketing Lead to define a category, architect a modern enterprise brand, and strengthen awareness among government, commercial, and technology audiences.

This senior role offers true ownership: set strategy, test it with executives, and execute across narrative, campaigns, and hands-on delivery to create market impact.

Qualifications

• 12+ years in B2B or B2G marketing, with enterprise brand campaigns.
• Experience shaping category narratives and leading campaigns at scale.
• Proven success in co-marketing with strategic partners and MDF management.
• Ability to influence matrixed organizations across marketing and sales.
• Data-driven strategy with evidence-based optimization of programs.
• Knowledge of government or enterprise buying cycles.
• Strong ability to translate technical concepts into clear brand stories.
• Executive presence and ability to influence senior stakeholders.
• Bachelor's degree in Marketing or Communications.

Responsibilities

• Define category strategy and architect a modern enterprise brand.
• Lead brand campaigns across paid, owned, and earned channels at scale.
• Develop joint narratives with strategic partners and manage MDF activities.
• Navigate matrixed organizations with enterprise marketing and sales.
• Translate complex tech into differentiated brand storytelling.
• Lead multi-channel demand programs—digital, events, thought leadership.
• Collaborate with executives to pressure-test narratives and direction.
• Measure KPIs for awareness, perception, engagement, and demand.

Skills

B2B Marketing

Brand Campaigns

ABM

Partner Marketing

Stakeholder Mgmt

Metrics & Analytics

Storytelling

Enterprise Marketing

Strategic Planning

Govt/Defense knowledge

Education

Bachelor's degree in Marketing or Communications

Tools

MDF management

Job description

Overview

Defense Technology Senior Brand Marketing Lead

Hybrid | Mclean, VA

US Citizenship is required

Summary

We’re looking for a senior brand marketer who knows how to define a category and, architect a modern enterprise brand. You will strengthen awareness and credibility for defense tech capabilities while building market momentum for products serving government, commercial, and technology audiences. If you’ve helped a high‑growth tech company build credibility, momentum, and market influence, you’ll thrive here.

This is a senior‑level role with true ownership. You’ll set strategy, pressure‑test it with executives, and roll up your sleeves to execute—moving fluidly between narrative creation, campaign leadership, and hands‑on delivery to create meaningful market impact. Due to the nature of work performed within this facility, U.S. citizenship is required.

• Drive top‑and mid‑funnel impact. Lead brand‑forward marketing strategies that elevate defense tech awareness, strengthen market perception, and generate sustained demand among government, commercial, and technology audiences.
• Build awareness that converts. Develop and launch integrated campaign programs that grow company brand and product visibility, credibility, and category understanding — moving prospects from initial awareness into meaningful mid‑funnel engagement and evaluation.
• Shape perception with compelling narratives. Translate complex technical capabilities into differentiated message frameworks, brand narratives, and creative concepts designed to shift how buyers perceive our brand and growing product portfolio.
• Accelerate demand through integrated campaigns. Orchestrate multi‑channel programs — digital, thought leadership, paid media, social, events — designed for high‑value top‑funnel reach and mid‑funnel nurturing.
• Lead partner co‑marketing. Collaborate with priority commercial and technology partners to build joint narratives, launch co‑branded activities, and create shared demand plays that amplify reach and deepen credibility across the ecosystem.
• Collaborate across enterprise and business units. Partner closely with enterprise marketing leaders, business‑unit marketers, product owners, solution leaders, and sales stakeholders to ensure alignment, consistency, and shared prioritization.
• Influence senior stakeholders. Engage executives across business units and the enterprise to pressure‑test narratives, secure direction, accelerate decisions, and maintain momentum within a complex matrixed environment.
• Measure and optimize brand + funnel performance. Manage KPIs for awareness, perception, engagement quality, and mid‑funnel progression; analyze performance and refine programs to maximize impact.

Requirements

• 12+ years of experience in B2B or B2G marketing, including leading enterprise level brand campaigns that drive measurable awareness, perception shifts, and demand
• Experience developing and executing integrated brand campaigns across paid, owned, and earned channels at scale
• Experience co marketing with strategic partners, including building joint narratives, launching co branded activations, and effectively managing Marketing Development Funds (MDF) to maximize partner impact
• Experience navigating and influencing highly matrixed organizations, partnering closely with enterprise marketing teams, business unit marketers, product leaders, solution owners, and sales stakeholders
• Experience using performance data to inform strategy and optimize campaigns
• Knowledge of enterprise or government buying cycles, including how brand, content, and demand programs influence top and mid funnel progression
• Ability to pay strict attention to detail and translate complex technical concepts into clear, compelling, and differentiated marketing narratives
• Ability to demonstrate exceptional executive presence and influence senior stakeholders with clarity, confidence, and strategic judgment
• Bachelor’s degree in a Marketing or Communications field

Preferred Requirements

• Experience developing and executing integrated brand campaigns across paid, owned, and earned channels at scale within tech, defense, or defense adjacent product organizations preferred
• Experience with ABM, enterprise demand gen, and sales alignment in regulated or government contexts
• Experience with high growth product orgs, including brand and product marketing interface
• Master's degree in Communications, Marketing or a related field

Education/Certification Requirements

• Bachelor’s degree in a Marketing or Communications field

Clearance Requirements

• Applicants selected will be subject to a security investigation and may need to meet eligibility requirements for access to classified information; Due to the nature of work performed within this facility, U.S. citizenship is required.

About Us

Northern Virginia-based Precision Solutions is an expert in staffing solutions for companies of any size that open the door to new opportunities and seek outstanding talent. We pride ourselves on being versatile enough to tailor our relationships to the needs of each individual client, being agile in the fast‑paced marketplace, and being precise in meeting the needs of any company.