Head of Product Marketing

Coinscapture; United States; On-site; USD 150,000 - 210,000; Full time

Job summary

Amplitude is seeking a Head of Product Marketing to define how we bring our multi‑product portfolio to market, including analytics, Statsig, and proactive agents. This player‑coach role sets strategy, leads major launches, shapes positioning, and partners with Product, Engineering, Sales, and Marketing to drive adoption and customer value.

You’ll build an AI‑native PMM team and translate customer and market insights into actionable plans across the portfolio.

Qualifications

• 10+ years of product marketing experience in technical, enterprise, SaaS, developer, data, or AI/ML products.
• Experience leading and developing a product marketing team while maintaining hands-on contribution.
• Proven success defining product positioning, messaging, GTM strategy, and major launches across a multi-product portfolio.
• Experience partnering with Product, Engineering, Sales, Customer Success, and executive leadership to drive cross-functional outcomes.

Responsibilities

• Define Amplitude’s product narrative and positioning across analytics, Statsig, and proactive agents.
• Lead GTM strategy for major products and launches with cross-functional partners.
• Build and coach an AI-native PMM team.
• Turn customer and market insight into strategy for product and GTM.

Skills

Product marketing leadership

AI/ML product mindset

Cross-functional collaboration

Strategic storytelling

Job description

Amplitude is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Winter 2026 Report, Amplitude is the best‑in‑class solution for product, data, and marketing teams. Learn more at amplitude.com.

As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection that will allow employees of all backgrounds to thrive.

About The Role & Team

We’re looking for a Head of Product Marketing to define how Amplitude brings its multi‑product portfolio to market. You’ll shape the narrative across our analytics platform, Statsig, and our proactive Agents—creating a clear, differentiated story while helping each product win with its target audience.

This is a player‑coach role. You’ll set the strategy and operating model for Product Marketing while staying close to the work: shaping positioning, leading major launches, co‑building AI loops to deliver customer and competitive insights, and partnering with Product, Engineering, Sales, and Marketing.

You’ll join at an important moment for the portfolio, as Amplitude expands beyond analytics and into experimentation to support the future of product development and iteration. If you’re excited by the opportunity to shape the story and market, build the team, and build an AI native PMM org, you’ll feel right at home.

As a Head of Product Marketing, you will:

• Define Amplitude’s product narrative and positioning: Own the overarching product marketing strategy and point of view across our multi‑product portfolio, including analytics, Statsig, and proactive agents. Develop a differentiated point of view and way to bring the company’s worldview to life, staying close to how teams at all stages of maturity curve are building.
• Lead GTM strategy for major products and launches: Partner with Product and Engineering to bring new products and capabilities to market—from positioning and messaging to launch strategy, enablement, customer proof, and adoption. Set a creative approach that caters to the audience, market, and maturity of each product.
• Build and coach a high‑performing AI native PMM function: Set the team’s priorities, operating cadence, and bar for quality while developing PMMs into stronger strategists and storytellers.
• Turn customer and market insight into strategy: Develop a deep understanding of our customers, competitors, and market dynamics. Bring those insights back to Product, Engineering, and GTM to influence the product and experiments.

You’ll be a great addition to the team if you have:

• You’re a player‑coach by nature—you can set strategy and lead a team, but you’re equally comfortable writing the positioning, building the narrative, jumping into a customer conversation, or helping shape a demo.
• You have an AI‑native mindset and a point of view on how AI is changing products. You build yourself and have a vision for how PMM should be structured around AI.
• You’re an exceptional multi‑audience storyteller. You can make a complex technical product compelling to an engineer, useful to a product leader, and strategically important to an executive.
• You are high agency. You don’t wait for the perfect brief or a fully formed playbook; you push your team to make the first draft, test it with customers, learn quickly, and keep improving.
• You thrive in ambiguity and change. You’re comfortable operating at the intersection of Product, Engineering, Sales, and Marketing, and you know how to create clarity when the product and market are still evolving.

At a minimum, you need to have:

• 10+ years of product marketing experience, including significant experience leading product marketing strategy for technical, enterprise, SaaS, developer, data, or AI/ML products.
• Experience leading and developing a product marketing team, while maintaining a strong track record as a hands‑on individual contributor.
• Demonstrated success defining product positioning, messaging, GTM strategy, and major product launches across a multi‑product portfolio in complex or rapidly evolving markets.
• Experience partnering closely with Product, Engineering, Sales, Customer Success, and executive leadership to drive cross‑functional alignment and business outcomes.
• Strong...