Product Marketing Manager

Jobtailor; San Francisco (CA); On-site; USD 100,000 - 150,000; Full time

Job summary

Jobtailor is seeking a results-oriented Product Marketing leader to champion customer insights and translate complex technical capabilities into buyer-ready value propositions. You will own messaging design, launch planning, and cross-functional collaboration with Product, Sales, and Customer Success to drive demand and pipeline goals.

You will develop persona-specific messaging for different buyer groups, create compelling sales collateral, and publish content ranging from blogs to case

Qualifications

• Strong product marketing background with technical products (LLMs, AI agents, APIs)
• Ability to turn deeply technical capabilities into buyer-relevant value propositions
• Experience building product marketing as a function in startups
• Proven launches ownership in fast-paced environments
• Experience guiding senior partners to launch products and programs

Responsibilities

• Champion customer needs and pain points through interviews, market research, competitive intelligence, analyst engagement, and sales-team engagement
• Create positioning and messaging frameworks for products, personas, and features
• Develop persona-specific messaging for demand generation, SDR, sales, and channel partners
• Produce sales collateral including playbooks, sales plays, pitch decks, case studies, and competitive analysis
• Build and drive product launch strategies and plans with Product Management, Demand Generation, Sales, and Customer Success
• Develop content strategy with Demand Generation to support pipeline goals
• Produce blogs, whitepapers, webpages, demos, videos, collateral, and campaigns
• Develop and implement best practices and frameworks to improve product marketing outcomes

Skills

Product Marketing Experience

Cross-Functional Collaboration

Storytelling Skills

Technical Product Expertise

Content Strategy Development

Market Research

Competitive Analysis

Messaging Framework Development

Product Launch Strategy

Demand Generation

Job description

• Champion customer needs and pain points through interview analysis, market research, competitive intelligence, analyst engagement, and sales-team engagement
• Create positioning and messaging frameworks for products, personas, and features
• Develop persona-specific messaging for demand generation, SDR, sales, and channel partners
• Produce sales collateral including playbooks, sales plays, pitch decks, case studies, and competitive analysis
• Build and drive product launch strategies and plans with Product Management, Demand Generation, Sales, and Customer Success
• Develop content strategy with Demand Generation to support pipeline goals
• Produce blogs, whitepapers, webpages, demos, videos, collateral, and campaigns
• Develop and implement best practices and frameworks to improve product marketing outcomes

Requirements

• View the written word and narrative as craft, not something to outsource to LLMs
• Built or helped build product marketing as a function from scratch within a fast-paced startup environment
• Ability to turn deeply technical capabilities into buyer-relevant value propositions
• Strong product marketing experience for LLMs, AI agents, developer tools, APIs, or technical products
• Proven track record of owning launches end-to-end in a fast-paced environment
• Experience working with and guiding senior partners to launch new products, features, and programs
• Excel at cross-functional collaboration
• Strong storytelling skills and experience crafting compelling narratives
• Willingness to write, record, and publish content personally
• Strong product marketing background working on technical products that directly influence company growth
• Ability to represent the voice of the customer and distill actionable product roadmap recommendations from customer feedback, market research, and competitive analysis

Core Competencies

Demonstrates expertise in product marketing, particularly for technical products such as LLMs and APIs, with a strong focus on customer engagement, storytelling, and cross-functional collaboration. Proven ability to develop and execute product launch strategies and create compelling content that drives demand and supports pipeline goals.

Highest-signal resume keywords

• Product Marketing Experience
• Cross-Functional Collaboration
• Storytelling Skills
• Technical Product Expertise
• Content Strategy Development

Hard Skills

• Market Research
• Competitive Analysis
• Sales Collateral Production
• Messaging Framework Development
• Product Launch Strategy
• Demand Generation
• Content Creation
• Persona Development
• Sales Playbook Creation
• Technical Value Proposition Development

Soft Skills

• Customer Advocacy li>
• Collaboration li>
• Communication li>

Industry Keywords

• LLMs
• AI Agents
• Developer Tools
• APIs
• Startup Environment
• Product Management
• Sales Enablement li>
• Content Marketing
• Demand Generation
• Customer Success li>