Product Marketing Manager

Unusual Ventures; San Francisco (CA); On-site; USD 197,000 - 232,000; Full time

Job summary

Rime seeks a product marketing leader who will own how markets understand our products, shape roadmaps with customer input, and generate credible content for the GTM engine. You’ll create positioning, messaging, and campaigns that train our sales team and power demand generation across channels.

You’ll work cross-functionally with product owners to ensure alignment, craft persona-specific messaging, and develop sales collateral—from playbooks to case studies—while driving launch readiness and

Qualifications

• Craft product marketing strategy and messaging from scratch in a fast-paced startup.
• Turn deeply technical capabilities into buyer value.
• Strong experience marketing AI/LLMs, developer tools, APIs, or technical products.

Responsibilities

• Represent customer needs through research, interviews, and analyst input.
• Own product storytelling and messaging for personas, features, and demand gen.
• Produce sales collateral, playbooks, decks, case studies, and competitive analyses.
• Lead launches with product, demand gen, sales, and customer success teams.
• Create content strategy including blogs, whitepapers, webpages, demos, videos to fuel pipelines.

Skills

Product marketing

Storytelling

Cross-functional collaboration

Content creation

Launch management

Market research

Job description

About The Role

Product marketing at Rime is not a support function, it's a core part of how we build and sell. We're looking for someone who's ready to own real scope: shaping how the market understands our products, sharpening what we build next, and producing the content that fuels our GTM engine.

About The Role

Product marketing at Rime is not a support function, it's a core part of how we build and sell. We're looking for someone who's ready to own real scope: shaping how the market understands our products, sharpening what we build next, and producing the content that fuels our GTM engine.

You'll work closely with product owners, not downstream of them, bringing customer and market signals directly into roadmap conversations, and pushing back when priorities drift from what the market actually needs. At the same time, you’ll be a prolific creator: fully focused on powering the pipeline, generating a steady stream of sharp, credible content that trains our sales team, fuels campaigns, and earns visibility in an AI-driven search and discourse landscape.

This is a hands-on, high-output role for someone who wants outsized ownership.

If you’ve had experience in fast-paced product marketing roles at developer platform, AI, or API companies, this could be the perfect role for you.

How You'll Make An Impact

• Represent the customer: Champion the needs and pain points of our customers through interview analysis, market research, competitive intelligence, and by engaging with analysts and our sales teams.
• Own the story: Create positioning and messaging frameworks for our products, personas, and features by working closely with product and sales to understand needs and pain points. Develop persona specific messaging tailored for the needs of demand generation, SDR, sales, and channel partners.
• Enable the team: Ensure everyone at the company understands our product and our customers in a way that is relevant to their jobs. Working with Product Management, produce sales collateral including playbooks, sales plays, pitch decks, case studies, competitive analysis etc.
• Launch the product: Build and drive the strategy for launches by building plans and partnering with product management, demand generation, sales, and customer success.
• Educate the market: Work with Demand Generation on a content strategy to support our pipeline goals; produce creative, compelling collateral (blogs, whitepapers, webpages, demos, videos, etc) and campaigns.
• Bring your unique perspective: Develop and implement best practices and frameworks that improve outcomes for the company and the impact of product marketing.

What You Bring To The Table

• View the written word and narrative as craft, not something to outsource to LLMs.
• You’ve built (or helped build) product marketing as a function from scratch within a fast-paced startup environment
• You know how to turn deeply technical capabilities into reasons a buyer actually cares.
• Have strong product marketing experience for LLMs, AI agents, developer tools, APIs, or technical products.
• Have a proven track record of owning launches end-to-end in a fast-paced environment.
• Have experience working with and guiding senior partners to launch new products, features, and programs.
• Excel at cross-functional collaboration.
• Possess strong storytelling skills, with experience crafting compelling narratives that interrupt patterns and stand out from the crowd. You roll up your sleeves to write, record, and publish content yourself.
• You have a strong product marketing background working on technical products that directly influence the growth of the company
• You represent the voice-of-the-customer and can distill actionable product roadmap recommendations from customer feedback, market research, and competitive analysis.

$197,000 - $232,000 a year

Who You Are

Curious, sharp, energetic and a little relentless. You push on ideas, including your own. You want to win, and you want to win as a team.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.