Technical Product Marketing Manager, Previous Developer

Jobtailor; California (MO); On-site; USD 120,000 - 180,000; Full time

Job summary

Jobtailor seeks a Senior Product Marketing professional to own strategic positioning for developer-facing products and to ensure messaging is differentiated, technically accurate, and consistent across channels to improve conversion and pipeline quality.

You will lead go-to-market and launch strategy, pricing and packaging decisions, and align cross-functional teams to drive revenue. Strong writing, analytical skills, and API/AI experience are essential.

Qualifications

• 5+ years in product marketing or technical marketing for API-first or developer tools.
• Experience taking technical products to market with cross-functional teams.
• Strong English writing for technical and business audiences.
• Analytical mindset with funnel metrics, adoption data, and win/loss analysis.
• Hands-on development experience is a strong plus.
• Background in AI/ML data ecosystems and developer tooling.

Responsibilities

• Own strategic positioning and messaging for developer-facing products.
• Ensure messaging is differentiated, technically accurate, and consistent across channels to improve conversion and pipeline quality.
• Own go-to-market and launch strategy, planning, and execution.
• Make commercial decisions on pricing, packaging, and promotions.
• Align teams across the company to drive pipeline and revenue.
• Own market, customer, and competitive intelligence.
• Gather and synthesize insights to guide GTM strategy and inform roadmap, pricing, and positioning decisions.
• Contribute to discoverability and selection by AI agents through documentation, content, and integrations.
• Own sales enablement, providing customer-facing teams with tools, content, and knowledge to sell and support products.
• Write and own copy for product pages, launch content, technical comparisons, and enablement materials.
• Contribute to channel and campaign strategy, brand narrative, thought-leadership themes, and partner programs.

Skills

Product marketing

Technical fluency

Analytical mindset

Cross-functional programs

API understanding

Sales enablement

Job description

• Own strategic positioning and messaging for developer-facing products
• Ensure messaging is differentiated, technically accurate, and consistent across channels to improve conversion and pipeline quality
• Own go-to-market and launch strategy, planning, and execution
• Make commercial decisions on pricing, packaging, and promotions
• Align teams across the company to drive pipeline and revenue
• Own market, customer, and competitive intelligence
• Gather and synthesize insights to guide GTM strategy and inform roadmap, pricing, and positioning decisions
• Contribute to discoverability and selection by AI agents through documentation, content, and integrations
• Own sales enablement, providing customer-facing teams with tools, content, and knowledge to sell and support products
• Write and own copy for product pages, launch content, technical comparisons, and enablement materials
• Contribute to channel and campaign strategy, brand narrative, thought-leadership themes, and partner and ecosystem programs
• Read documentation, run API calls, and test marketed products from the user’s perspective

Requirements

• 5+ years in product marketing or technical marketing, ideally for API-first, data, infrastructure, or developer tools products
• Proven experience taking technical products to market and running cross-functional programs involving Product, Sales, Growth, and DevRel teams
• Technical fluency: understanding of how software gets built, the development lifecycle, how developers evaluate and adopt tools, the AI ecosystem, and the role of coding agents and modern coding environments in day-to-day development work
• Strong writing skills in English for both technical and business audiences
• Analytical mindset; comfortable with funnel metrics, adoption data, and win/loss analysis
• Hands-on development experience; a current or former developer is a strong advantage
• Background in AI/ML data ecosystems, including training data, RAG, agents, and MCP
• Experience with both self-serve (PLG) and enterprise sales motions

Core Competencies

Demonstrates expertise in product marketing for developer-facing products, with a strong focus on go-to-market strategy, technical messaging, and sales enablement. Proficient in analyzing market intelligence and funnel metrics to drive revenue and improve product positioning.

Highest-signal resume keywords

• Product Marketing Experience
• Technical Fluency
• Analytical Mindset
• Sales Enablement
• AI/ML Data Ecosystem Knowledge

Hard Skills

• Go-To-Market Strategy
• Technical Writing
• Market Intelligence
• Funnel Metrics Analysis
• API Understanding
• Product Launch Execution
• Pricing Strategy
• Cross-Functional Program Management
• Sales Motion Experience
• Hands-On Development Experience

Soft Skills

• Strong Communication Skills
• Collaboration
• Strategic Thinking

Industry Keywords

• Developer Tools
• API-First Products
• Data Infrastructure
• AI Ecosystem
• Product-Led Growth
• Technical Comparisons
• Customer Insights
• Promotions
• Content Strategy
• Thought Leadership