Product Marketing Manager (Hybrid)

Satechi; San Diego (CA); Remote; USD 90,000 - 120,000; Full time

Job summary

An innovative company is seeking a Product Marketing Manager to shape product positioning and drive market success. This role blends creativity and analytics, requiring a deep understanding of customer behavior and market dynamics. You'll lead go-to-market strategies, collaborate with cross-functional teams, and craft compelling narratives that resonate with target audiences. If you're passionate about product marketing and eager to make an impact in a dynamic environment, this position offers a unique opportunity for professional growth and creativity.

Benefits

Competitive salary package

Performance bonuses up to 10%

Comprehensive health, dental, and vision insurance

401k

Remote work environment

Diverse and inclusive workplace culture

Qualifications

• 4+ years of marketing experience focusing on product marketing and branding.
• Strong understanding of brand positioning and competitive differentiation.

Responsibilities

• Lead market research and competitive analysis to inform product strategies.
• Develop compelling product positioning and messaging frameworks.

Skills

Market Research

Product Positioning

Go-to-Market Strategy

Creative Direction

Communication Skills

Analytical Skills

Education

Bachelor's degree in Marketing

MBA

Tools

HubSpot

Google Analytics

Adobe Creative Suite

Job description

The Product Marketing Manager plays a pivotal role in shaping how our products are positioned, launched, and communicated to the world. Acting as the voice of the customer and the storyteller of the brand, this leader brings together deep market insights, compelling messaging, and strategic execution to drive product success.

This highly cross-functional role sits at the intersection of Product, Sales, and Marketing, ensuring our offerings are not only aligned with market needs but are also clearly understood and desired by our target audiences. From leading go-to-market (GTM) strategies to developing value-driven messaging frameworks, this person will translate product capabilities into stories that connect, convert, and scale.

The ideal candidate is both analytical and creative—passionate about understanding customer behavior, skilled at distilling complexity into clarity, and excited about working closely with internal teams to launch and grow category-leading products.

What you will be doing:

1. Market Research & Competitive Analysis
a. Market Understanding

• Lead efforts in understanding customer needs, pain points, and industry dynamics in close collaboration with the Product Management Team.
• Design and execute market research studies (quantitative and qualitative), leveraging surveys, focus groups, and third-party reports.

• Synthesize insights into actionable recommendations to guide product design and marketing strategies.

b. Competitor Analysis

• Maintain a continuous pulse on the competitive landscape, including monitoring of competitor product launches, messaging, pricing, reviews, and go-to-market strategies.
• Develop and maintain competitive battle cards and market maps to support Sales and Product teams.
• Share regular insights and implications with internal stakeholders to refine positioning and strategy.
  

2. Product Positioning & Messaging

• Craft clear, compelling product positioning that translates technical features into customer benefits.
• Develop and maintain messaging hierarchies, value props, and product storylines.
• Ensure messaging consistency across touchpoints: website, email, social, retail, press, packaging.

a. Targeting and Strategy

• Define and refine buyer personas and customer journeys in collaboration with Product, Sales, and Marketing teams.
• Identify and prioritize marketing channels for each persona and product segment.
• Align targeting strategies with business goals and GTM plans.

b. Value Communication

• Partner with the Product Management Team to articulate product UVPs (Unique Value Propositions) and translate technical features into customer benefits.
• Develop and maintain messaging frameworks, positioning documents, and elevator pitches tailored to each target audience.
• Ensure consistent and compelling messaging across all touchpoints (website, packaging, presentations, sales tools, etc.).

c. Creative Collaboration

• Work closely with Creative team (Creative Manager & Graphic Designers) to create compelling product copy, packaging, and visuals that reflect brand and product positioning.
• Collaborate with Director of Digital Marketing & Ecommece to ensure messaging is activated across digital channels, landing pages, and retention strategies.
• Ensure alignment of creative outputs with customer insights, product strategy, and SEO requirements.
  

3. Go-to-Market (GTM) Strategy
a. Strategic Planning

• Lead the marketing workstream for new product introductions, collaborating on GTM strategy, product roadmaps, and launch timelines.
• Define goals, KPIs, and success metrics for each launch initiative.
• Contribute to pricing and distribution strategies informed by market analysis.

b. Cross-Functional Alignment

• Act as the key liaison between Product, Sales, Marketing, and Creative teams to ensure integrated execution of GTM plans.
• Drive alignment on launch calendars, assets, messaging, and campaign timing.
• Host recurring check-ins and updates to ensure visibility and accountability.
  

4. Content Creation & Management
a. Content Development

• Oversee the planning and development of product-related content across channels, including web, email, sales collateral, retail materials, and video.
• Ensure all content clearly communicates product benefits, features, and use cases in a customer-centric manner.
• Align content strategies with the buyer journey and GTM objectives.

b. Storytelling

• Craft and guide the development of brand-consistent narratives that resonate emotionally and demonstrate product value.
• Identify and develop customer stories, testimonials, and case studies to enhance credibility and engagement.

c. Creative Briefing & Global Collaboration

• Write detailed creative briefs for internal and external creative teams, setting clear expectations and strategic context.
• Oversee global content adaptation, ensuring localization and accurate translation to support international markets.
  

5. Customer Insights & Persona Development
a. Feedback Collection

• Establish processes to gather customer feedback through surveys, interviews, reviews, support tickets, and sales team insights.
• Analyze feedback to inform product improvements, messaging strategies, and feature development.
• Share customer insights regularly with Product and Sales teams to ensure a customer-informed approach.

b. Persona Refinement

• Continuously refine and update buyer personas based on real-world customer data and interactions.
• Use personas to guide content creation, messaging, campaign targeting, and product development decisions.
• Ensure personas are widely adopted and referenced across departments.
  

6. Team Leadership & Development

• Manage and lead staff: Oversee, mentor, and develop a high-performing team.
• Foster a collaborative environment that encourages creativity, innovation, and professional growth.
• Drive ideation for creative campaign angles rooted in product value and customer desire.
• Set clear goals, track performance, and provide feedback to team members.
  

Who you are:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred).
• 4+ years of marketing experience, with a strong focus on product marketing, branding, PR, and market share growth.
• Proven track record of developing successful marketing strategies and go-to-market plans.
• Strong understanding of brand positioning, storytelling, market analysis, and competitive differentiation.
• Experience leading creative direction and working with design teams.
• Excellent leadership, project management, and communication skills.
• Proficiency in marketing tools and platforms (e.g., HubSpot, Google Analytics, Adobe Creative Suite).
  

Why you'll love working at Satechi:

• Competitive salary package with up to 10% end-of-the-year performance bonuses.
• Comprehensive benefits package including health, dental, and vision insurance, and 401k.
• Remote work environment promoting work-life balance.
• A dynamic, diverse, equitable and inclusive workplace culture with opportunities for professional growth.
  

The pay range for this position in California is $90-120K annually; however, base pay offered may vary depending on job-related knowledge, skills, and experience. This position offers a full range of benefits outlined here. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed. Base pay information is based on market location.
Satechi is committed to creating a diverse environment and is proud to be an equal-opportunity employer.