Product Marketing Manager

Foley; Orlando (FL); Remote; USD 100,000 - 120,000; Full time

Job summary

Foley is seeking a Product Marketing Manager to drive success in their SaaS product. This remote role involves market research, product positioning, and collaboration with various teams to enhance customer engagement and product adoption. Join a dynamic team that values innovation and teamwork, and enjoy outstanding benefits including medical plans and generous time off.

Benefits

Medical, dental, vision plans

Generous time off

401K with match

Professional growth opportunities

Qualifications

• 5+ years in product marketing within SaaS.
• Proven success in product launches.

Responsibilities

• Conduct market research to identify customer needs and trends.
• Develop product positioning and messaging.
• Lead go-to-market strategies for product launches.

Skills

Analytical

Communication

Presentation

Education

Bachelor's degree in marketing, business, or related field

Tools

Marketing automation tools

CRM systems

Job description

2 weeks ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

At Foley, we are revolutionizing the way companies recruit, screen, and monitor drivers. This is an exciting time for us as we scale our B2B vertical SaaS business and modernize our products for the future. If you are a strategic thinker who thrives in complexity, is energized by impact, and wants to work with a team passionate about building great products and helping customers, we would love to talk to you.

We believe in Teammateship, Grit and Innovation — our core values. Whether collaborating internally or assisting customers, we approach every challenge with humor, optimism, and a commitment to success.

Product Marketing Manager

Foley is seeking a passionate and experienced Product Marketing Manager to play a pivotal role in driving the success of our SaaS product. You will be the champion for our product, understanding our customers, the market landscape, and our competitive differentiators. This role requires a strategic thinker with exceptional execution skills, capable of translating market insights into compelling product positioning, go-to-market strategies, and customer engagement initiatives. You will collaborate closely with product management, sales, marketing, and customer success teams to ensure our product resonates with the right audiences and drives significant growth and adoption.

This is a REMOTE position. Candidates residing in AZ, CT, FL, GA, IL, IN, MA, NE, NH, NJ, NY, NC, PA, SC, TN, TX, & WI are welcome to apply.

The compensation for this position starts at $100,000.

What You Will Do

Market Research and Customer Insights:

• Conduct thorough market research to identify customer needs, emerging market trends, and the competitive landscape.
• Develop detailed customer personas, map out buyer journeys, and define market segmentation strategies to effectively target key audiences.
• Gather and analyze customer feedback through various methods, including interviews, focus groups, and surveys, to inform product development and marketing strategies.

Product Positioning and Messaging:

• Develop clear, concise, and compelling product positioning that articulates the unique value propositions and competitive advantages of our SaaS product.
• Craft consistent and impactful messaging that resonates with target customers across all marketing touchpoints, including the website, email campaigns, and advertising.
• Collaborate closely with the marketing team to ensure product messaging is effectively integrated into all marketing campaigns and content initiatives.

Go-to-Market (GTM) Strategy:

• Lead the development and execution of comprehensive go-to-market strategies for new product launches and feature updates, ensuring alignment with overall business objectives.
• Plan and manage the targeting and execution of product launches, ensuring seamless coordination across internal teams.
• Identify and evaluate the most effective channels for product distribution and promotion, including digital marketing, strategic partnerships, and industry events.

Competitive Analysis:

• Continuously monitor and analyze competitors' product offerings, market positioning, pricing strategies, and sales tactics.
• Develop insightful competitive analysis reports to inform the product and sales teams of gaps and opportunities.

Product Adoption and Customer Education:

• Develop and implement targeted campaigns to drive product adoption and increase usage among existing customers.
• Create engaging educational materials like demos, tutorials, and webinars.
• Solicit customer feedback to refine product adoption strategies.

Product Roadmap Alignment:

• Collaborate with product management to align the product roadmap with market needs and customer demands.
• Provide input based on customer feedback, sales insights, and market research.

Metrics and Reporting:

• Establish KPIs and track critical metrics related to product launches, adoption, and feedback.
• Analyze campaign performance and provide insights for optimization.
• Communicate the impact of marketing activities on business goals.

Cross-Functional Collaboration:

• Serve as the primary contact between product, sales, marketing, and customer success teams.
• Collaborate with customer success to gather insights and with sales for field feedback.

Pricing and Packaging Strategy:

• Partner with product and finance to define pricing models aligned with revenue goals.
• Develop strategies for product packaging, exploring models like freemium, tiered pricing, and bundling.

What We'd Like You To Have

• Bachelor's degree in marketing, business, or related field.
• 5+ years in product marketing within SaaS.
• Proven success in product launches.
• Strong analytical, communication, and presentation skills.
• Experience with marketing automation tools and CRM systems.

What You'll Love About Foley

• The People: Our teams are talented and team spirit is high.
• Outstanding Benefits: Medical, dental, vision plans, generous time off, 401K with match.
• Ideas Over Egos: Explore new ideas in a collaborative environment.
• Professional Growth: Internal opportunities and career planning support.
• Our Environment: Emphasis on transparency, teamwork, and remote engagement.

What We Do, How We Do It

We provide a seamless platform integrating recruitment, screening, and regulatory management, leveraging technology and expertise for superior customer experience.

Where We're Headed

We develop innovative solutions using data and predictive analytics to address future recruitment, screening, and compliance challenges.

What It's Like To Work With Us

• Diving Deep: Become an industry expert.
• Continual Growth: Advance your skills and career.
• Lifelong Friends: Build lasting relationships.