Product Marketing Manager

Socket.dev; Ontario (CA); On-site; USD 100,000 - 140,000; Full time

Job summary

Warner Music Group seeks an articulate, highly organized L3 Product Marketing Manager to lead high‑reach product communications and stakeholder alignment across our technology suite. You will own product positioning, craft messaging, launch features, and drive user engagement among internal stakeholders, with potential to reach artists and managers.

You will collaborate with Product, Marketing, Corporate Communications, Label Services, and Artist Relations to translate roadmaps into compelling

Qualifications

• 2–3 years of professional experience in product marketing, strategic communications, or marketing operations (tech, media, or music industry preferred).
• Strong track record of running broad, scaled communication campaigns and multi-channel messaging strategies.
• Exceptional written and verbal communication skills, with ability to simplify technical jargon into punchy stories.
• Solid understanding of or strong passion for the digital music ecosystem, creator platforms, and emerging music technologies.

Responsibilities

• Design and execute high‑reach communication plans for platform rollouts, tech initiatives, and feature updates.
• Build and maintain relationships with cross‑functional stakeholders to ensure GTM alignment.
• Author and oversee consistent product messaging across channels (announcements, briefs, newsletters, release notes).
• Develop enablement toolkits, pitch decks, and briefing materials for frontline teams.
• Serve as primary contact for business stakeholders regarding product communication and go‑to‑market schedules.
• Coordinate cross‑functional launch calendars to ensure strategic timing across internal and external channels.
• Establish comms templates to standardize messaging across territories and business units.
• Monitor engagement metrics to refine reach and clarity.

Skills

Excellent written and verbal comms

Highly organized

Cross-functional collaboration

Relationship building

Education

Bachelor’s degree in Marketing, Communications, Business, PR, or related

Job description

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game‑changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

Technology is one of the most important parts of our business. Whether it’s signing up new artists; ensuring we provide the right data to Spotify, YouTube, and other digital service providers; or helping artists use the latest AI tools and make thoughtful decisions with data‑driven insights – technology plays an invaluable role in our success. Group makes all of it a reality. Check out first‑hand accounts from the WMG engineering, product, design, infrastructure and data teams in our blog!

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Your Role:

We are seeking an articulate, highly organized, and collaborative L3 Product Marketing Manager to lead high‑reach product communications and stakeholder alignment across our technology suite. In this role, you will act as the primary voice of our technology products. You will own product positioning, craft compelling messaging, launch new features, and drive sustained user engagement among internal stakeholders, with the opportunity to expand your scope to artists, songwriters, and managers. Working closely with cross‑functional partners across Product, Marketing, Corporate Communications, Label Services, and Artist Relations, you will build alignment and translate complex product roadmaps into compelling, accessible narratives for our global network. If you thrive on blending broad communication strategy with tailored 1:1 outreach, building executive alignment, and rallying teams around new tech.

Here you’ll get to:

• Design and execute high‑impact, wide‑reaching communication plans for platform rollouts, tech initiatives, and feature updates across the organization.
• Build and maintain strong, collaborative relationships with cross‑functional stakeholders across Product Management, Global Marketing, Label Services, and Artist Teams to ensure seamless alignment on GTM timelines.
• Author and oversee consistent product messaging across high‑visibility channels, including company‑wide announcements, executive briefs, newsletter broadcasts, and product release notes.
• Partner with stakeholder leads to develop tailored enablement toolkits, pitch decks, and briefing materials that empower frontline teams to champion technology products.
• Serve as a primary point of contact for business stakeholders regarding product communication, release cadences, and go‑to‑market schedules.
• Coordinate cross‑functional communication launch calendars to prevent message fatigue and ensure clear, strategic timing across all internal and external channels.
• Establish clear comms protocols and templates to standardize product messaging across different global territories and business units.
• Monitor engagement metrics across communication channels (e.g., email open rates, portal visits, executive readership) to continuously refine communication reach and clarity.
• Be the central communicator shaping how technology features and platforms are announced to the global music community.
• Work at the intersection of music culture, corporate strategy, and tech innovation.
• Build an extensive network of cross‑functional partners across North America and international territories.
• Own broad communication channels and scale messaging that reaches executives, artists, and internal teams alike.
• Grow your career in a collaborative environment built on strong mentorship, creative freedom, and clear communication.

Who you are:

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field.
• 2‑3 years of professional experience in product marketing, strategic communications, or marketing operations (tech, media, or music industry preferred).
• Strong track record of running broad, scaled communication campaigns and managing multi‑channel messaging strategies.
• Proven ability to build consensus, navigate matrixed organizations, and maintain trust with cross‑functional stakeholders at varying levels.
• Exceptional written and verbal communication skills, with an ability to simplify technical jargon into punchy, compelling, and broad‑appeal stories.
• Solid understanding of or strong passion for the digital music ecosystem, creator platforms, and emerging music technologies.
• Highly organized with strong project management skills and meticulous attention to detail in cross‑team coordination.
• You are an exceptional communicator who excels at broadcasting clear, energetic, and tailored messages across large audiences.
• You are a natural relationship‑builder, skilled at balancing diverse stakeholder interests and keeping everyone aligned and informed.
• You possess strong narrative discipline—knowing how to distill complex technical roadmaps into executive‑level summaries and high‑impact announcements.
• You are proactive and structured, keeping projects on schedule and ensuring communication flows smoothly across teams.
• You bring high empathy and adaptability, easily tuning your communication style whether speaking to tech engineers, label executives, or artist representatives.

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre‑spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

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