Product Marketing Manager

Confidential

North Carolina

On-site

USD 145,000 - 170,000

Full time

14 days+

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Job summary

A technology company is seeking a Product Marketing Manager in North Carolina to own the go-to-market strategy and brand positioning for a revolutionary AI product. This role involves collaborating closely with product managers, developing targeted messaging, and executing multi-channel marketing campaigns. The ideal candidate has 3-5 years in product marketing, with experience in SaaS and B2C product launches. This full-time position offers competitive compensation between $145,000 and $170,000.

Qualifications

Experience launching and scaling B2C products.
Ability to simplify complex ideas and tell compelling stories.
Collaborative spirit and fast-paced work experience.

Responsibilities

Own GTM strategy and brand positioning for a new product line.
Develop differentiated messaging for targeted audience.
Coordinate cross-functional teams for impactful launches.

Skills

Productivity/SaaS/tech knowledge

Communication skills

Analytical mindset

Collaboration

Education

3-to-5 years of product marketing experience

Tools

GA4

Tableau

Mixpanel

Job description

4 days ago Be among the first 25 applicants

We are expanding our frontier in the US with the launch of a new revolutionary product designed to revolutionize how humans interact with AI to enhance their everyday life experiences. We’re looking for a Product Marketing Manager to own the GTM strategy, user lifecycle, and brand positioning for this new product line. You’ll serve as the voice of a dynamic, competitive user base at the intersection of product utility/UX; crafting narratives and growth loops that drive daily engagement and scalable growth.

You’ll work in close partnership with product managers to ensure tight alignment between product development, user feedback, and go-to-market strategy.

You will sit under the growth pillar, with access to ring-fenced resources to deliver execution across user acquisition, CRM, Analytics, Data and more.

Key Responsibilities

Partner up with product and strategy teams to own the roadmap for the product market verticals.
Develop differentiated messaging for target audience with a relentless focus on user acquisition and retention.
Segmentation strategy: Define personas across segments, crafting tailored journeys and onboarding narratives.
Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localized campaigns.
Collaborate very closely with product managers to align messaging with roadmap priorities and overall strategy.

Launch Execution

Develop and propose multi-channel campaigns across web, app and social, designed for virality and velocity.
Coordinate cross-functionally with product, CRM, UA, design, partnerships, media and comms teams to ensure seamless, impactful launches and on-going adoption across the ecosystems.
Drive growth loops by aligning product incentives with marketing levers and user behavior.
Coordinate offline media initiatives, events, BOTG activation activities.
Market Intelligence: Analyze competitor offerings and emerging trends.
Run surveys, interviews, and A/B tests to refine messaging, UX, and incentives in collaboration with products.
Propose product and marketing initiatives to keep competitiveness and support product development.

Growth & Retention

Build acquisition and lifecycle campaigns.
Work in partnership with products to optimize user onboarding, prediction flow, and daily active user behavior through data-backed experiments.
Launch engagement programs tied to boost adoption and retention.

Performance & Reporting

Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.
Report using tools like GA4, Tableau, Mixpanel: work closely with analytics and product to iterate quickly.

Requirements

3-to-5 years of experience in product marketing: must have experience across: productivity/SaaS/tech or consumer/Lifestyle verticals.
Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action.
Analytical mindset with proficiency in marketing analytics and user research.
Experience in regulated industries or financial services is a plus.
Bonus: Familiarity with DeFi, Web3 wallets, or community-led growth.

Seniority level