Vertical Marketing Manager - TransPerfect Media

TransPerfect; Raleigh (NC); On-site; USD 70,000 - 75,000; Full time

Job summary

An established industry player is seeking a Vertical Marketing Manager to drive marketing strategies for its Media & Entertainment division. This role blends strategic thinking with hands-on execution, focusing on building brand awareness and generating demand. You'll work closely with cross-functional teams to create impactful campaigns across various digital channels. The position offers a unique opportunity to influence how major media brands localize and deliver content globally, supported by a collaborative team of performance marketers and designers. If you're passionate about marketing in the media space, this is the role for you!

Benefits

Collaborative Team Environment

Ownership of Marketing Initiatives

Support from Performance Marketers

Opportunity to Shape Media Strategies

Access to Creative Resources

Qualifications

• 5+ years of marketing experience, ideally in media or entertainment.
• Strong writing and content development skills are essential.
• Experience with digital marketing campaigns and measurable impact.

Responsibilities

• Define and evolve go-to-market plans for media services.
• Lead integrated campaigns across email, SEO, and social media.
• Collaborate with sales and product teams for alignment.

Skills

Marketing Strategy

Content Development

Campaign Management

Cross-Functional Collaboration

Data Analysis

Digital Marketing

Brand Messaging

Lead Generation

Education

Bachelor's Degree in Marketing or Related Field

5+ Years of Experience in Marketing

Tools

Adobe Creative Suite

WordPress

Google Ads

SEO/SEM Tools

Job description

Vertical Marketing Manager - TransPerfect Media

Vertical Marketing Manager - TransPerfect Media

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Direct message the job poster from TransPerfect

TransPerfect is seeking a Vertical Marketing Manager to support and help shape the marketing strategy for our Media & Entertainment business, which includes services like dubbing, subtitling, VFX, accessibility, AI-driven localization, metadata enrichment, and production workflow automation.

This role is ideal for someone with a mix of strategic thinking and hands-on execution experience. You’ll be responsible for running marketing initiatives that build awareness, generate demand, and support sales growth—while working closely with cross-functional teams across sales, product, and creative.

You won’t be expected to do it all alone. This role is about balancing leadership and execution. You'll have access to team members within the media group, as well as central performance, web, design, sales support, and events internal agencies.

Key Responsibilities

• Help define and evolve go-to-market plans for media services, including messaging, positioning, target audiences, and market differentiation
• Collaborate with internal stakeholders to translate business goals into actionable marketing strategies
• Manage marketing calendars, budgets, timelines, and vendor relationships

Campaigns & Content Execution

• Lead the planning and rollout of integrated campaigns across email, SEO/SEM, paid media (Meta, LinkedIn, TikTok, Google Ads), and social
• Delegate and, often, execute, the writing and optimization of marketing content including emails, landing pages, pitch decks, case studies, blog posts, and social copy
• Work with design teams or agencies to develop campaign assets and creative deliverables

Lead Generation & Performance

• Collaborate with performance marketing and sales to support lead generation, nurturing, and pipeline growth
• Monitor campaign KPIs and conversion performance, and recommend optimization strategies
• Stay informed on industry trends and competitor activity to inform campaign planning

Cross-Functional Collaboration

• Work closely with sales, product, and client teams to align messaging and priorities
• Coordinate with the broader marketing team to ensure consistency and amplify key launches, wins, and announcements
• Support participation in key events, partnerships, or sponsorships relevant to the media industry

Brand & Storytelling

• Ensure messaging reflects a cohesive brand voice and resonates with media professionals (e.g., studios, streamers, post houses)
• Contribute to customer storytelling efforts including testimonials, interviews, and use cases

Required Experience and Qualifications

• 5+ years of experience in marketing, ideally in media, entertainment, post-production, or localization
• Familiarity with media workflows (dubbing, VFX, subtitling, etc.) and industry terminology
• Experience running marketing campaigns across digital channels with measurable impact on leads or pipeline
• Strong writing, editing, and content development skills
• Comfort managing timelines, budgets, and external vendors or partners
• Experience working cross-functionally with sales, product, and creative teams
• Data-driven mindset with the ability to report on and optimize marketing performance
• Bonus: Design or front-end experience (e.g., Canva, Adobe Creative Suite, WordPress, Webflow)

We Offer

• Ownership of marketing for one of TransPerfect’s most dynamic and creative business units
• The opportunity to work across both professional services and technology solutions
• A collaborative team with support from performance marketers, designers, and sales partners
• The chance to shape how major media brands localize, scale, and deliver their content globally

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Translation and Localization

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