Product Marketing Manager

Confidential; Colorado; Hybrid; USD 95,000 - 125,000; Full time

Job summary

A leading tech company is seeking a Product Marketing Manager to own the go-to-market strategy and drive user engagement for a revolutionary new AI product. You will collaborate closely with product managers and execute multi-channel campaigns aimed at user acquisition and retention. Ideal candidates should have 3-5 years of experience in product marketing, excellent communication skills, and an analytical mindset. The role is full-time with a salary range between $95,000 to $125,000.

Qualifications

• 3-to-5 years of experience in product marketing in tech or consumer verticals.
• Proven success launching and scaling B2C products or platforms.
• Experience in regulated industries or financial services is a plus.

Responsibilities

• Partner up with product and strategy teams on roadmap ownership.
• Develop differentiated messaging focused on user acquisition.
• Analyze competitor offerings and emerging trends.

Skills

Product marketing experience

Communication skills

Analytical mindset

Collaborative teamwork

User research proficiency

Tools

GA4

Tableau

Mixpanel

Job description

4 days ago Be among the first 25 applicants

We are expanding our frontier in the US with the launch of a new revolutionary product designed to revolutionize how humans interact with AI to enhance their everyday life experiences. We’re looking for a Product Marketing Manager to own the GTM strategy, user lifecycle, and brand positioning for this new product line. You’ll serve as the voice of a dynamic, competitive user base at the intersection of product utility/UX; crafting narratives and growth loops that drive daily engagement and scalable growth.

You’ll work in close partnership with product managers to ensure tight alignment between product development, user feedback, and go-to-market strategy.

You will sit under the growth pillar, with access to ring-fenced resources to deliver execution across user acquisition, CRM, Analytics, Data and more.

Key Responsibilities

• Partner up with product and strategy teams to own the roadmap for the product market verticals.
• Develop differentiated messaging for target audience with a relentless focus on user acquisition and retention.
• Segmentation strategy: Define personas across segments, crafting tailored journeys and onboarding narratives.
• Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localized campaigns.
• Collaborate very closely with product managers to align messaging with roadmap priorities and overall strategy.

Launch Execution

• Develop and propose multi-channel campaigns across web, app and social, designed for virality and velocity.
• Coordinate cross-functionally with product, CRM, UA, design, partnerships, media and comms teams to ensure seamless, impactful launches and on-going adoption across the ecosystems.
• Drive growth loops by aligning product incentives with marketing levers and user behavior.
• Coordinate offline media initiatives, events, BOTG activation activities.
• Market Intelligence: Analyze competitor offerings and emerging trends.
• Run surveys, interviews, and A/B tests to refine messaging, UX, and incentives in collaboration with products.
• Propose product and marketing initiatives to keep competitiveness and support product development.

Growth & Retention

• Build acquisition and lifecycle campaigns.
• Work in partnership with products to optimize user onboarding, prediction flow, and daily active user behavior through data-backed experiments.
• Launch engagement programs tied to boost adoption and retention.

Performance & Reporting

• Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.
• Report using tools like GA4, Tableau, Mixpanel: work closely with analytics and product to iterate quickly.

Requirements

• 3-to-5 years of experience in product marketing: must have experience across: productivity/SaaS/tech or consumer/Lifestyle verticals.
• Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
• Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
• Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action.
• Analytical mindset with proficiency in marketing analytics and user research.
• Experience in regulated industries or financial services is a plus.
• Bonus: Familiarity with DeFi, Web3 wallets, or community-led growth.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

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