Product Marketing Manager

BlueMatrix; Durham (NC); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Health Insurance

401k

Generous PTO

Virtual Wellness Programs

Choice of Laptop

Job summary

A leading SaaS firm is seeking a Product Marketing Manager to drive go-to-market strategies for existing and new products. The ideal candidate will have over 4 years of experience in B2B SaaS marketing, excelling in product positioning and messaging. This remote or hybrid role in Durham, NC offers competitive compensation, health insurance, and great work flexibility.

Qualifications

• 4+ years of experience in B2B SaaS or enterprise software Product Marketing.
• Ability to simplify complex topics into engaging messaging.
• Experience in a cross-functional environment.

Responsibilities

• Plan and execute GTM strategies for product launches.
• Craft compelling messaging for different buyer personas.
• Conduct competitive research to inform strategies.

Skills

B2B SaaS product marketing

Storytelling

Competitive analysis

Data-driven decision making

Collaboration

Education

Bachelor's degree

Job description

BlueMatrix is a SaaS experience used by financial institutions around the world to create, promote, and consume investment research content. We make it easier for our users to collaborate within their organizations when creating, approving, and distributing their intellectual property. We help reduce risk, save money, and ensure our clients’ best ideas reach the right audiences at the right time. We’re redefining how research is shared and consumed in an AI-enabled world and guiding the industry into its next phase of growth.

The Role:

As our product portfolio and capabilities expand, we’re looking for a highly collaborative Product Marketing Manager to work across the organization and help craft the unique story we tell. If you excel at the intersection of product strategy, positioning, & storytelling, this role presents an exciting opportunity to drive significant impact as we scale.

Responsibilities:

• Go-to-Market (GTM): Plan and execute GTM strategies for BlueMatrix’s existing product portfolio and new product launches, ensuring impactful releases that drive measurable growth in pipeline, new revenue, and client adoption.
• Positioning & Messaging: Craft clear, compelling, and differentiated messaging that resonates with various buyer personas and reinforces our value to clients.
• Market & Competitive Analysis: Conduct competitive research and market analysis to inform company and product strategies.
• Revenue Enablement: Collaborate with the Sales team to convert product capability documentation into high impact sales collateral that empowers the Revenue team to win (pitch decks, case studies, release announcements).
• Thought Leadership: Collaborate with the Marketing team to develop content that elevates BlueMatrix’s brand, presenting us as the thought leader and innovator in investment research creation, compliance, distribution, and measurement.

Requirements:

• 4+ years of experience in B2B SaaS or enterprise software Product Marketing, with a track record of successfully launching new products & features
• Proven ability to craft compelling narratives that simplify complex topics into engaging messaging that drives target audiences to action
• An expert storyteller who can transform technical capability information into powerful marketing content within different phases of the client experience
• Experience delivering on product launch plans, competitive analysis, and positioning activities in a cross-functional environment across Sales, Product, Marketing, and Client Success teams
• Data-driven and comfortable measuring the success of GTM activities in achieving business goals
• Highly collaborative, growth oriented, and eager to win
• Financial Technology experience is a nice-to-have, but not required
• Competitive compensation (based on experience)
• Remote work flexibility
• Health Insurance and 401k
• Generous PTO
• Virtual Wellness Programs
• Employee Referral Program
• Choice of Laptop (MacBook or Surface PC)

Location: Remote, or hybrid in New York, NY or Durham, NC

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management, Marketing, and Research

• Industries

  Software Development, Market Research, and Investment Advice

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