Product Marketing Manager

CrewAI; New York (NY); On-site; USD 55,000 - 185,000; Full time

Job summary

A leading company is seeking a Product Marketing Manager to drive market strategies and product launches. The role involves strategic planning, operational execution, and cross-functional collaboration. Ideal candidates have a strong background in marketing and proven success in product launches.

Qualifications

• 5+ years of experience in product marketing.
• Proven track record in successful market launches.

Responsibilities

• Develop go-to-market strategies based on market research.
• Lead product launches and monitor performance metrics.
• Collaborate with cross-functional teams for cohesive strategy.

Skills

Strategic Planning

Market Research

Communication

Collaboration

Data Analytics

Education

Marketing

Business

Tools

Digital Marketing Platforms

Analytics Tools

Job description

1 month ago Be among the first 25 applicants

We are seeking a Product Marketing Manager who is ready to roll up their sleeves and drive our market strategies forward.

This is not just a desk job - you will work side-by-side with our CEO to define vision, positioning, and a unique brand narrative.

You will be a strategic mind and an operational force behind our product launches, taking ownership of the and eventually building your own high-performing team.

Requirements

Key Responsibilities

Strategic Market Leadership

• Partner with the CEO to articulate and broadcast the company vision and positioning
• Develop comprehensive go-to-market (GTM) strategies backed by in-depth market research and competitive analysis
• Define product positioning and messaging that resonates with target audiences
  
  

Operational Execution

• Lead end-to-end product launches, managing all aspects from creative asset development to campaign execution
• Help us broadcast a vision and position through the market
• Monitor and optimize key performance metrics
• Utilize advanced analytics tools and generative AI solutions for rapid market insights and iterative messaging
  
  

Cross-Functional Collaboration

• Work collaboratively with product, sales, marketing, and technical teams to ensure cohesive strategy execution
• Act as a connector between departments, incorporating actionable feedback into product development and market strategies
• Actively participate in campaign execution, while also mentoring and growing your team over time
  
  
  

Requirements

Experience & Background

• 5+ years of experience in product marketing, preferably within agile, cross-functional teams
• Proven track record in executing successful market launches for software or tech-related products
• Strong educational background in marketing, business, or related fields; relevant certifications are a plus
  
  

Skills & Technical Expertise

• Exceptional strategic planning and market research abilities
• Proficiency in digital marketing platforms and analytics tools
• Demonstrated competence in advanced data analytics and generative AI for market testing and message refinement
• Superior narrative and storytelling skills to craft compelling product value propositions
  
  

Soft Skills & Leadership

• Excellent communication skills with a collaborative mindset
• Ability to lead strategic initiatives as well as actively engage in hands-on campaign execution
• Self-starter capable of managing multiple projects simultaneously while driving measurable results
• Ambitious and growth-oriented, not afraid of getting hand dirty

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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