Product Marketing Manager

Nayya; New York (NY); On-site; USD 113,000 - 146,000; Full time

Job summary

A leading company is seeking a Product Marketing Manager who thrives in a fast-paced environment. This role involves developing product positioning, leading go-to-market strategies, and conducting market analysis. The ideal candidate excels at storytelling and has a proven track record in product marketing. Join a dynamic team focused on transforming employee benefits experiences through innovative solutions.

Qualifications

• 4+ years of experience in product marketing, preferably in B2B2C markets.
• Proven expertise in product launches and messaging.

Responsibilities

• Develop product positioning and messaging tailored to target audiences.
• Lead the planning and execution of go-to-market strategies for product launches.
• Conduct market research and competitive analysis.

Skills

Storytelling

Communication

Analytical mindset

Education

Bachelor's Degree

Job description

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from Nayya

Founded in 2019, Nayya is on a mission to connect people’s most important information, so they can thrive in their health and wealth. Powered by AI and advanced analytics, Nayya’s platform transforms complex benefits experiences into intuitive, seamless, and ongoing interactions—meeting people meeting people's real world needs. As a trusted platform and partner to leading employers, benefits solutions, and HR tech providers, Nayya unlocks long-term value through helping employees live more resilient lives. Backed by strategic investors like ICONIQ, Felicis Ventures, SemperVirens, Workday Ventures, MetLife Nextgen Ventures, and ADP Ventures, Nayya is ushering in the future of health and wealth for all.

Nayya is looking for a Product Marketing Manager. In this role, you will be at the intersection of product, marketing, and sales. At Nayya, the Marketing team doesn’t just launch products—we unlock growth. We craft positioning that resonates, build pricing and packaging strategies that sell, and develop value-stories and pitch materials that win. This role is for someone who thrives in a complex and fast-paced environment, working closely with product and customer-facing teams. This role will require a product marketer who excels at storytelling, has a proven record of launching products, and can seamlessly translate our product innovations into compelling narratives.

About Nayya

Founded in 2019, Nayya is on a mission to connect people’s most important information, so they can thrive in their health and wealth. Powered by AI and advanced analytics, Nayya’s platform transforms complex benefits experiences into intuitive, seamless, and ongoing interactions—meeting people meeting people's real world needs. As a trusted platform and partner to leading employers, benefits solutions, and HR tech providers, Nayya unlocks long-term value through helping employees live more resilient lives. Backed by strategic investors like ICONIQ, Felicis Ventures, SemperVirens, Workday Ventures, MetLife Nextgen Ventures, and ADP Ventures, Nayya is ushering in the future of health and wealth for all.

Nayya is looking for a Product Marketing Manager. In this role, you will be at the intersection of product, marketing, and sales. At Nayya, the Marketing team doesn’t just launch products—we unlock growth. We craft positioning that resonates, build pricing and packaging strategies that sell, and develop value-stories and pitch materials that win. This role is for someone who thrives in a complex and fast-paced environment, working closely with product and customer-facing teams. This role will require a product marketer who excels at storytelling, has a proven record of launching products, and can seamlessly translate our product innovations into compelling narratives.

Responsibilities

• Market Positioning and Messaging: Develop and refine product positioning, messaging, and value propositions tailored to target audiences based on research, market insights and product knowledge. Translate this messaging into core assets.


• Product Go-to-Market Strategy (GTM) & Launch: Lead the planning and execution of GTM strategies for product launches and new features to drive awareness and support key growth opportunities.


• Market & Competitive Analysis: Conduct market research and competitive analysis to understand industry trends, customer needs, and competitor offerings to position Nayya as a leader in the employee benefits space.


• Revenue Enablement: Create compelling sales tools, presentations, case studies, and collateral to equip the sales team with the resources they need to effectively communicate product value.


• Customer Insights and Personas
  Develop and maintain detailed customer personas, leveraging data to understand buyer journeys and inform marketing strategies.


• Cross-Functional Collaboration
  Work closely with product, sales, and marketing teams to align on goals, priorities, and messaging to ensure a unified and effective approach.


• Subject Matter Expertise
  Become a product subject matter expert, evangelist and cross-functional leader who unites teams to drive business results.

Must-Haves

• 4+ years of experience in product marketing, preferably in B2B2C markets, with experience selling into HR teams


• Proven expertise in product launches, product positioning, and messaging


• Excellent storytelling and communication skills with a strategic mindset focused on long-term growth


• Analytical mindset with experience in market research, competitive analysis, and interpreting product performance metrics


• Experience supporting sales enablement and creating effective go-to-market collateral

The salary range for New York based candidates for this role is $113,000-$146,000. We use a location factor to adjust this range for candidates that are located outside of geographic region of our New York office. Placement within the salary band is determined based on experience.

Nayya is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

Referrals increase your chances of interviewing at Nayya by 2x

Sign in to set job alerts for “Product Marketing Manager” roles.

New York, NY $65,000.00-$80,000.00 3 days ago

New York, NY $158,000.00-$223,000.00 1 week ago

New York, NY $88,000.00-$110,000.00 2 weeks ago

New York, NY $128,000.00-$186,000.00 1 week ago

Product Marketing Manager - Wearables, Lifecycle

New York, NY $128,000.00-$186,000.00 1 week ago

New York, NY $189,000.00-$258,000.00 2 weeks ago

New York, NY $158,000.00-$223,000.00 1 week ago

New York, NY $158,000.00-$223,000.00 1 week ago

New York, NY $122,000.00-$176,000.00 2 weeks ago

New York, NY $99,000.00-$151,000.00 5 days ago

New York, NY $160,000.00-$185,000.00 6 days ago

Product Marketing Manager, Horizon Engagement

New York, NY $99,000.00-$151,000.00 2 weeks ago

New York, NY $158,000.00-$223,000.00 1 week ago

New York, NY $150,000.00-$211,000.00 1 week ago

Product Marketing Manager, Horizon Experiences

New York, NY $128,000.00-$186,000.00 1 week ago

New York, NY $128,000.00-$186,000.00 1 week ago

New York City Metropolitan Area 1 week ago

Global Senior Manager, Brand Marketing, Vogue

New York City Metropolitan Area 6 days ago

New York, NY $122,000.00-$176,000.00 5 days ago

Senior Director, Creative Marketing & Strategy - The Orchard

Director, Global Head of Brand Marketing - Facebook

New York, NY $227,000.00-$296,000.00 1 week ago

New York, NY $131,250.00-$150,000.00 2 weeks ago

Sr. Manager, Global Brand Partnerships and Collaborations - UGG

Manager, Digital Brand Marketing - Gap Outlet

Senior Brand Marketing Manager, Women's Collection & Lauren

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.