Product Marketing Manager

Base44 Inc.; New York (NY); On-site; USD 160,000 - 175,000; Full time

Benefits offered by this job

RSUs

Medical, dental, vision

Retirement plan

Wellness benefits

Subsidized lunch

Job summary

Base44 Inc. is seeking a Product Marketing Manager to own B2B marketing strategies, craft positioning, and create compelling assets across the funnel. You will work on-site in NYC three days per week and partner across product, sales, and analytics teams to drive revenue outcomes.

You’ll leverage AI tools and no-code platforms to accelerate content creation, run campaigns, and optimize performance using data dashboards while shaping the go-to-market narrative for Base44's product lines.

Qualifications

• 5–8 years in marketing with 3–4 years in B2B product marketing
• Experience creating high-quality B2B assets (website copy, demos, decks)
• Fluent with AI tools and no-code platforms to streamline workflows
• Proficient data analysis to inform decisions
• Strong HubSpot experience to manage campaigns and revenue linkage
• Excellent written communication and ownership mindset
• Able to work cross-functionally in ambiguity
• NYC-area based and willing to visit office 3x per week

Responsibilities

• Own and maintain a suite of B2B marketing collateral (website pages, demos, one-pagers, case studies, battle cards, emails, decks)
• Develop positioning and messaging for Base44's product lines
• Conduct customer interviews, win/loss analyses, and market research
• Manage marketing performance metrics with dashboards to optimize strategies
• Work as a full-stack marketer using AI tools and no-code platforms to create content and run campaigns

Skills

B2B marketing

Asset creation

AI tools

No-code platforms

Data analysis

HubSpot

Customer interviews

Written communication

Cross-functional collaboration

Tools

HubSpot

Job description

• As a Product Marketing Manager at Base44, you'll take ownership of crafting and delivering impactful marketing strategies that resonate with B2B audiences. You'll drive positioning, messaging, and the creation of top-notch marketing assets while leveraging customer insights and cutting-edge AI tools to inform your decisions. In your day-to-day, you will:
• Own and maintain a suite of B2B marketing collateral, including website pages, product demos, one-pagers, case studies, battle cards, email sequences, and sales decks
• Develop clear and differentiated positioning and messaging for Base44's product lines, translating technical capabilities into compelling customer-facing language
• Conduct customer interviews, win/loss analyses, and market research, turning insights into actionable strategies and sharpening go-to-market approaches
• Manage marketing performance metrics, using data dashboards to optimize strategies and eliminate ineffective efforts
• Work as a full-stack marketer, utilizing AI tools and no-code platforms to create content, automate workflows, and execute campaigns independently
• Additional benefits and compensation information can be found on our [Locations page](https://careers.wix.com/location/new-york).
• Note: We are seeking NY-based candidates who are able and willing to work on-site three days per week.**

Requirements

• 5–8 years of experience, including 3–4 years in product marketing in a B2B environment
• Hands-on experience creating high-quality B2B marketing assets, including website copy, demo scripts, and sales decks
• Fluent in using AI tools and no-code platforms to streamline workflows and enhance marketing efforts
• Proficient in data analysis, with the ability to pull and interpret data to inform decisions
• Strong working knowledge of HubSpot for managing campaigns, tracking pipeline impact, and connecting marketing efforts to revenue outcomes
• Skilled in conducting customer interviews and synthesizing insights into actionable strategies
• Ownership mindset with strong written communication skills and a bias toward output
• Comfortable working cross-functionally and navigating ambiguity
• We are seeking candidates based in the NYC area who can visit our NYC office 3x per week**

About the Team

The marketing team at Base44 is a dynamic group dedicated to crafting compelling narratives and driving impactful campaigns that resonate with B2B audiences. By leveraging cutting-edge tools and customer insights, we ensure our strategies are data-driven and aligned with market needs. Collaboration, innovation, and a commitment to excellence define our approach as we work to elevate the Base44 brand and its offerings in the competitive B2B landscape. Expected base compensation salary range $160,000

$175,000. In addition to base pay you will receive company RSUs as part of the compensation package. Finalpackage may vary and willbe determined by various factorsincludinglocation the role is expected to be performed,shift, candidate profile and ideal qualifications. ForU.S. employees, this role is currently eligible for a benefit package that includescompetitivemedical, dental and visioninsurance,a retirement savings plan,wellness benefits, travel expenses and subsidized lunch no matter where you live. Other benefits varyfrom country tocountry. You’llget a detailed offerat the final stages of the hiring process, though salary expectations may be discussed earlier in the process.