Founding Product Marketer

Imbue; San Francisco (CA); On-site; USD 150,000 - 220,000; Full time

Benefits offered by this job

Lunch provided

Lifestyle stipend

Self-improvement budget

Team culture

Team events

Job summary

Imbue in San Francisco seeks a product marketer to build and lead a paid acquisition engine for its AI products. You will design, launch, measure, and iterate campaigns from scratch, identifying the most valuable user cohorts and channels.

You’ll own the end-to-end growth stack and collaborate with engineers to scale creative experiments across platforms. You'll test product positioning, early adoption strategies, and craft messaging that drives downloads, activation, and ongoing engagement.

Qualifications

• Experience running paid acquisition campaigns end-to-end.
• Strong ability to design and analyze experiments and outcomes.
• Proven track record managing budgets and performance metrics.
• Familiarity with creators, influencers, or developer communities.

Responsibilities

• Build and own a paid acquisition program from scratch.
• Launch experiments across platforms, creatives, audiences and messaging.
• Improve each stage of the funnel from impression to activation.
• Collaborate with engineering on creative campaigns and growth ideas.
• Develop repeatable processes to optimize cost per download and CAC.

Skills

Paid acquisition

A/B testing

Analytical skills

Budget management

Copywriting

Campaign optimization

Influencer marketing

Job description

Summary

We're looking for a savvy, skilled, creative, analytics-driven product marketer to help people discover our products.

This isn't a role where you'll inherit a mature marketing machine. You'll build one. You'll launch campaigns from scratch, analyze what works, iterate, and develop a repeatable acquisition engine for technical products.

Success in this role is measured by having the right people find our products, download them, and keep them coming back.

You’ll get to be at the frontlines of testing product positioning, early adoption strategy, and have a driving role in finding the most valuable users for an AI product.

What you'll do

Your goal is to figure out how to efficiently acquire users for our suite of products. We’re looking to launch one of our biggest flagship products soon, and that will be the main focus, but we’re also looking for someone to help with marketing and growth for our suite of products.

Example projects:

• Build our paid acquisition program from the ground up.
• Launch dozens of experiments simultaneously across platforms, creatives, audiences, and messaging. Measure results, and double down on what works. Kill what doesn't.
• Improve every stage of the acquisition funnel, from impressions to clicks to downloads to activation.
• Draw good insights about which channels audiences spend time, whether that's Reddit, Hacker News, YouTube, X, developer newsletters, partnerships, or places we haven't considered yet.
• Expand beyond paid acquisition into influencer partnerships, community-driven distribution, and other growth channels.
• Partner with the engineering team on creative campaigns and think outside the box.

What success looks like

You'll own metrics like these:

• Increasing downloads.
• Improving impression-to-download conversion.
• Improving activation and downstream funnel conversion.
• Reducing cost per click and cost per acquisition.
• Building a repeatable experimentation process that gets smarter over time.

About you

• You've run paid acquisition before and have built campaigns yourself.
• You’ve managed meaningful paid media budgets with clear performance ownership.
• You’ve designed rigorous A/B testing programs.
• You have experience with creators, influencers, or technical communities.
• You have strong analytical skills and comfort working directly with marketing data.
• You know how to create audiences, manage budgets, write copy, test creatives, analyze performance, and decide where to invest resources.
• You are experienced in marketing technical products, working with a technical team.
• You are creative and strategic, but are also grounded in data and great at execution.

We’d be especially excited if you have

• Built paid acquisition for developer tools or AI products.
• Built growth systems at an early-stage startup.

Compensation & Benefits

• Lunch provided daily (SF office)
• $250 lifestyle stipend per month
• Generous budget for self-improvement: coaching, courses, conferences, etc.
• Actively co-create and participate in a positive, intentional team culture
• Frequent team events, dinners, off-sites, and hangouts

The base salary range for this role is $150,000–$220,000 per year.