Product Marketing Manager - Remote

RealPage, Inc.; Boston (MA); Remote; USD 85,000 - 145,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Retirement savings plan with company 1

Paid time off and holidays

Professional development opportunities

Performance-based bonus

Job summary

RealPage, Inc. is seeking a product marketing professional focused on messaging, positioning, and sales enablement to help growth teams win.

You will develop differentiated positioning, collaborate with Sales, Growth, Product, and Marketing, and create campaigns and tools to translate product capabilities into buyer-focused stories across the funnel.

You will drive go-to-market plans for new features and provide training and content to support pipeline and revenue growth.

Qualifications

• 3+ years of experience in product marketing, sales enablement, product management, growth marketing, or related function.
• Experience partnering with sales organizations to support pipeline and revenue growth.
• Strong understanding of B2B buyer journeys and translating product capabilities into business value.
• Excellent writing and editing skills; ability to simplify complex concepts for various audiences.
• Solid understanding of positioning, messaging, product marketing, competitive intelligence, and GTM strategy.
• Ability to collaborate across Sales, Growth Marketing, Product, and other teams.
• Strong analytical skills using market, competitive, and performance data.
• Balance strategic thinking with hands-on execution, from positioning to sales assets.
• Experience in SaaS software required.
• Bachelor’s degree preferred, but proven experience matters more.

Responsibilities

• Develop differentiated positioning, messaging, value propositions, packaging, and supporting materials for prospects.
• Partner with Sales to identify enablement needs and create tools for conversations, including decks, battlecards, talk tracks, objections, competitive materials, use cases, and other resources.
• Collaborate with Growth and Demand Gen to develop prospect-focused messaging, campaigns, content, and programs that generate awareness and pipeline.
• Translate product capabilities into compelling business outcomes and buyer-specific stories for various audiences and stages of the funnel.
• Lead market, buyer, and competitive analysis and translate findings into actionable insights for Sales, Marketing, Product, and leadership.
• Develop and maintain competitive intelligence to articulate differentiation and counter threats.
• Partner with Product and Sales to understand market needs and revenue opportunities and feed insights back into strategy.
• Support GTM planning for new products/features with emphasis on sales readiness and messaging.
• Create prospect-facing and sales-facing content, including presentations, solution briefs, product videos, website copy, and campaign content.
• Educate and enable internal teams through live training, updates, messaging guidance, and assets.
• Establish feedback loops with Sales and Growth to continuously improve messaging and content.
• Know our products, buyers, and market inside-out to stay ahead.

Skills

Product marketing

Sales enablement

B2B messaging

Content creation

Go-to-market strategy

Cross-functional collaboration

SaaS knowledge

Strong writing

Education

Bachelor’s degree preferred

Job description

Overview

Positioning, messaging, competitive intelligence, and sales enablement are your passion. You are equal parts driver and collaborator—you know when to push, when to listen, and how to turn complex product capabilities into clear, compelling stories that resonate with prospects and help sales teams win.

Growth and scale are at the center of all that we do, and you’ll be part of a team that sits at the intersection of marketing, product, sales, and the market. In this role, you’ll focus on equipping our sales and growth teams with the messaging, insights, tools, and content they need to generate demand, engage prospects, differentiate our solutions, and accelerate revenue.

You’ll develop a deep understanding of our products, buyers, competitors, and market dynamics and translate those insights into differentiated positioning, prospect-facing campaigns, sales enablement programs, and go-to-market strategies. While you’ll support product launches, your primary focus will be helping our growth teams communicate value effectively and drive growth across the prospect journey.

Responsibilities

What you’ll do:

• Develop differentiated positioning, messaging, value propositions, packaging, and supporting materials that help prospects understand the value of our products and solutions.
• Partner closely with Sales to identify enablement needs and create tools that improve prospect conversations, including pitch decks, battlecards, talk tracks, objection handling, competitive materials, use cases, and other sales resources.
• Collaborate with Growth and Demand Generation teams to develop prospect-focused messaging, campaigns, content, and programs that generate awareness, engagement, and pipeline.
• Translate product capabilities into compelling business outcomes and buyer-specific stories for different audiences, segments, and stages of the sales funnel.
• Lead analysis of the market, buyers, and competitive landscape and translate findings into actionable insights for Sales, Marketing, Product, and leadership.
• Develop and maintain competitive intelligence that helps sales teams clearly articulate our differentiation and respond effectively to competitive threats.
• Partner with Product and Sales to understand market needs, prospect feedback, and revenue opportunities and bring those insights back into product and marketing strategy.
• Support go-to-market planning for new products, features, and offerings, with a particular focus on sales readiness, prospect messaging, and commercial execution.
• Create prospect-facing and sales-facing content, including sales presentations, solution briefs, product videos, website copy, campaign content, and other materials that clearly communicate product value.
• Educate and enable internal teams through live training, product updates, messaging guidance, and supporting assets.
• Establish feedback loops with Sales and Growth teams to understand what messaging, content, and enablement are working and continuously improve our approach.
• Know our products inside and out. Know our buyers, prospects, competitors, and market even better.

#LI-REMOTE

#LI-AP4

Qualifications

Who you are:

• 3+ years of experience in product marketing, sales enablement, product management, growth marketing, or a related function, with a track record of increasing responsibility.
• Experience partnering closely with sales organizations and creating messaging, content, and enablement that supports pipeline generation and revenue growth.
• Strong understanding of B2B buyer journeys and the ability to translate product capabilities into clear business value for prospects.
• Exceptional writing and editing skills, with the ability to simplify complex concepts and develop clear, compelling messaging for different audiences and channels.
• Strong understanding of positioning, messaging, product marketing, competitive intelligence, and go-to-market strategy.
• Comfortable working in a highly collaborative, cross-functional environment. This role requires close partnership with Sales, Growth Marketing, Product, and other teams across the organization.
• Strong qualitative and quantitative analytical skills, with the ability to use market, competitive, prospect, and performance data to inform recommendations.
• Ability to balance strategic thinking with hands‑on execution and move comfortably between developing a positioning strategy and creating the sales assets needed to bring it to life.
• Experience working in a SaaS software company required.
• Bachelor’s degree preferred, but we’re less concerned with your degree than we are with your experience and ability to make an impact.

SALARY AND BENEFITS

RealPage provides a competitive salary package along with a comprehensive benefit plan that includes:

• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off and holidays.
• Professional development opportunities.
• Performance‑based bonus based on position.

Compensation may vary depending on your location, qualifications including job‑related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance.Equal Opportunity Employer: RealPage Company is an equal opportunity employer and committed to creating an inclusive environment for all employees.

Pay Range

USD $85,200.00 - USD $145,200.00 /Yr.