Product Marketing Manager

Interact Software; New York (NY); On-site; USD 134,000 - 218,000; Full time

Job summary

A leading company in enterprise-grade intranet solutions is looking for a Product Marketing Manager to help drive market strategy and product success. The role involves managing product launches, conducting market research, and enabling sales teams, with a focus on understanding customer needs and competitive landscape.

Qualifications

• Experience in product marketing, preferably in B2B software.
• Proven track record in product launch and market analysis.
• Strong communication abilities, including storytelling and presentations.

Responsibilities

• Lead and coordinate go-to-market strategies for product launches.
• Conduct market research to inform product strategy.
• Train sales teams on product features and value.

Skills

Product Marketing

Market Research

Sales Enablement

Digital Marketing

Analytical Skills

Communication Skills

AI Familiarity

Job description

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Interact provides enterprise-grade intranet software that connects over three million employees to leading global names like Levi's, Domino’s, Teva Pharmaceuticals, and Technicolor.

Our team of customer-focused problem solvers are passionate about helping organizations to communicate better. We do this together by constantly working to improve every service and product we offer. With offices in New York, Tulsa, and Manchester, we operate across North America, EMEA, and Australia.

Click on any of our vacancies and you’ll see one thing in common – they all begin with this message. Why? Because at Interact we treat everyone with the same respect and honesty. Whether you’re a developer fresh out of college or a seasoned salesperson, we live the motto that we uphold for our customers: our people are our most valuable assets.

You will be the voice of our customers, a product expert, and strategic influencer to help our organization achieve industry share of mind and revenue growth.

Key Responsibilities

• Proven experience in product marketing, preferably within the B2B software space.
• Specific experience with HR software or internal communications software is highly desired.
• Demonstrated ability to develop and execute successful product or feature launches.
• Success in conducting market research and competitive analysis to inform product strategy.
• Experience with sales enablement and developing sales collateral.
• Ability to effectively prioritize and manage time to address multiple responsibilities.
• Strong understanding of marketing strategies, including digital marketing, demand generation, and content creation.
• Strong analytical skills and a data-driven mindset.
• Excellent written and verbal communication skills, including storytelling and presentation abilities.
• Familiarity with AI and its practical application in product marketing for content creation, market research, and more.
  
  

Growth mindset: You are proactive about learning and not afraid to try new things and fail. You see failure as a step towards achieving your larger goals.

Curious: You aren’t afraid to ask questions and often wonder “could there be a better way?” You aren’t afraid to learn new technology.

Influential: You know how to seek input from others and naturally build allies. You can strike the balance between being collaborative and challenging others to achieve an even better outcome.

Skills, Knowledge & Expertise

Product Positioning and Messaging:

• Develop compelling and differentiated product positioning and messaging that resonates with target audiences and clearly articulates how the product solves customer problems.
• Develop and maintain product messaging kit(s) that serve as an internal guide for howe we market, sell, and differentiate our products in the marketplace.
  
  

Sales and Customer Success Enablement

• Train sales teams on products, their features, and how to effectively communicate product value to prospects.
• Support sales channels by providing internal tools and external collateral.
  
  

Competitive Intelligence

• Conduct internal and external market research on our core audiences, products, trends, competitors, and more.
• Analyze and package your research into actionable insights to influence the product roadmap, drive operational efficiency, and improve our right to win.
  
  

Go-to-Market Launches

• Lead and coordinate comprehensive go-to-market strategies for new product launches and existing product updates, collaborating with Product, Sales, Customer Success, and other Marketing teams.
• Plan and execute product releases, ensuring smooth adoption and successful market reception.
  
  

Strategic Partner

• Work closely with Product Managers to align product features with customer needs and refine product offerings based on feedback.
• Collaborate with cross-functional teams (Product, Sales, Customer Success, Engineering, etc.) to ensure alignment and drive product success.
• Act as a primary thought leader for products externally, including speaking engagements and written works.
• Advocate for customer needs and surface go-to-market challenges and opportunities.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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