Product Marketing Manager

Fabric; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

A leading healthcare technology startup in New York is seeking a Product Marketing Manager to enhance product positioning and drive market engagement. The ideal candidate will collaborate across teams to launch products and create compelling messaging for target audiences. Join a mission-driven team committed to improving healthcare outcomes.

Benefits

Medical insurance

Vision insurance

401(k)

Qualifications

• 3+ years of experience in product marketing, preferably in healthcare technology.
• Ability to translate complex concepts into clear messaging.
• Experience supporting sales with enablement materials.

Responsibilities

• Develop and own product positioning and messaging.
• Drive go-to-market strategy for new product launches.
• Collaborate with marketing to create thought leadership content.

Skills

Strategic Mindset

Storytelling

Collaboration

Adaptability

Job description

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Join to apply for the Product Marketing Manager role at Fabric

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Fabric Health is a leading healthcare technology startup revolutionizing how patients access and experience care. Our innovative platform reimagines how patients connect to care—delivering personalized guidance, tailored engagement, and intuitive experiences throughout their healthcare journey. We are a passionate, mission-driven team committed to improving healthcare outcomes and expanding patient access to high-quality, personalized care.

Some of Fabric’s customers include Luminis Health, OSF HealthCare, MUSC Health, and Intermountain. Fabric is backed by Thrive Capital, GV (Google Ventures), Salesforce Ventures,Vast Ventures, BoxGroup, and Atento Capital.

About the Role

We are looking for a proactive, strategic, and autonomous Product Marketing Manager to join our growing team. In this role, you will help shape how our portfolio of healthcare technology products is positioned and brought to market. You will play a critical role in crafting messaging that resonates with our target audiences and drives engagement across our platform.

You will collaborate closely with teams across Product, Sales, Customer Success, Strategy, and Marketing to launch new products and features, differentiate Fabric in a competitive market, and strengthen our story for buyers and customers.

As the Product Marketing Manager

• Develop and own product positioning, messaging, and value propositions for key products and segments that reflect customer needs and market trends.
• Drive go-to-market strategy for new product launches and major feature releases.
• Collaborate with the marketing team to create thought leadership content, case studies, and product storytelling tailored to health systems, payers, and employers.
• Create and update sales enablement materials such as pitch decks, one-pagers, and battlecards.
• Maintain and share competitive intelligence that supports Sales and Customer Success in winning and retaining customers.
• Gather and analyze voice-of-customer feedback in partnership with Product and Customer Success teams to inform roadmap and messaging.
• Support Product, Sales, and Strategy teams in developing ROI narratives and communicating the value of Fabric’s solutions.

Requirements

• 3+ years of experience in product marketing, preferably in healthcare technology, SaaS, or B2B enterprise.
• Relevant experience in consulting or marketing strategy will also be considered.
• Ability to translate complex or technical concepts into clear, compelling messaging.
• Experience supporting sales with enablement materials and competitive positioning.
• Collaborative and adaptable, with the ability to navigate ambiguity in a fast-paced environment.
• Excellent storyteller with an eye for content and design, and the ability to tailor messaging to different audiences
• Strategic mindset with initiative and follow-through

Bonus Points

• Familiarity with the healthcare industry, especially marketing to health systems, payers, and/or employers

Learn more about Fabric

• LinkedIn
• Awards
• Press Releases

At Fabric, we believe that a diverse workforce is essential to our success. We are an equal opportunity employer and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other legally protected characteristic. We actively encourage individuals from all backgrounds to apply.

Expected compensation range for this role is $90,000-130,000 for NYC-based candidates; range may vary for candidates outside of the NYC metro area. Compensation is dependent on experience, overall fit to our role, and candidate location. Expected compensation ranges for this role may change over time. If your compensation requirement is greater than our posted salary ranges, please still consider applying to our role. We will make a determination as to whether an exception can be made.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Hospitals and Health Care

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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