Product Marketing Manager, Channel

Yext; New York (NY); On-site; USD 124,000 - 208,000; Full time

Job summary

Join a forward-thinking company as a Product Marketing Manager, Channel, where you will drive the success of channel partners through innovative go-to-market strategies. This role is pivotal in empowering partners with the tools and insights they need to effectively market and sell solutions. Collaborate with cross-functional teams to craft clear messaging and optimize marketing strategies. If you're passionate about making a significant impact in a dynamic environment, this position offers the opportunity to shape the future of digital presence for brands worldwide.

Benefits

Medical, dental, and vision benefits

401(k) retirement plan

Vacation and sick leave

Equity (stock) based compensation

Qualifications

• 8+ years of experience in B2B SaaS product marketing.
• Proven success in developing channel partner enablement programs.
• Strong ability to craft tailored messaging for partners.

Responsibilities

• Define and execute GTM strategies for channel sales.
• Own product launch communications for channel partners.
• Develop and manage partner enablement training programs.

Skills

B2B SaaS product marketing

GTM strategy development

Channel partner enablement

Messaging and positioning

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree in Marketing or related field

Master's degree (Nice-to-Have)

Tools

Partner Relationship Management (PRM) systems

Marketing automation tools

Job description

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Yext (NYSE: YEXT) is the leading digital presence platform for multi-location brands, with thousands of customers worldwide. With one central platform, brands can seamlessly deliver consistent, accurate, and engaging experiences and meaningfully connect with customers anywhere in the digital world. Our AI and machine learning technology powers the knowledge behind every customer engagement, which is only possible through our team of innovators and enthusiastic collaborators. Join us and experience firsthand why we are consistently recognized as a ‘Best Place to Work’ globally by industry leaders such as Built In, Fortune, and Great Place To Work!

As a Product Marketing Manager, Channel, you will play a critical role in driving the success of our channel partners by developing and executing go-to-market (GTM) strategies, enablement programs, and messaging frameworks tailored to their needs. Your focus will be on supporting and empowering channel partners with the tools, training, and insights they need to effectively market and sell Yext’s solutions.

In this role, you will work closely with Channel Sales, Partner Success, Product, and Marketing teams to ensure our reseller ecosystem thrives. Your ability to translate complex product capabilities into clear value propositions, build scalable enablement programs, and optimize reseller marketing strategies will be key to your success.

What You’ll Do

GTM Strategy for Channel Partners

• Define and execute the GTM strategy for channel sales, aligning with overall company goals.
• Develop regional and market-specific channel strategies, tailoring messaging and enablement approaches.
• Partner with Demand Generation and Channel Marketing to launch marketing campaigns that support partner pipeline growth and revenue generation.
  
  

Product Launch Communications

• Own all product launch communications for channel partners, including enablement materials, FAQs, release notes, and partner newsletters.
• Translate complex product capabilities into clear, partner-ready messaging that emphasizes customer value.
• Equip partners with talk tracks, sales collateral, and customer-facing content to communicate new features effectively.
• Collaborate with Product, Product Marketing, and Enablement teams to ensure partners are ready at launch and aligned with Yext’s go-to-market motion.
  
  

Messaging, Positioning & Value Proposition Development

• Craft clear, differentiated messaging and value propositions that empower resellers to effectively position Yext’s solutions.
• Develop competitive positioning frameworks that help resellers differentiate against alternative solutions.
• Ensure brand consistency across all reseller-facing marketing materials, co-branded content, and sales presentations.
  
  

Channel Sales & Marketing Support

• Build and optimize co-branded marketing assets, campaign templates, and lead generation toolkits to help channel partners accelerate pipeline growth.
• Develop and manage a partner portal or Partner Relationship Management (PRM) system for self-service access to marketing and sales enablement resources.
• Partner with channel marketing teams to create lead generation strategies and demand-generation campaigns that support partner success.
  
  

Channel Partner Enablement & Training

• Develop and execute a channel partner enablement strategy to drive sales and customer success.
• Create and maintain a channel partner playbook, including positioning, objection handling, and competitive insights.
• Design and deliver training sessions, webinars, and workshops to educate channel partners on product positioning, sales strategies, and best practices.
• Collaborate with Sales and Partner Success teams to enhance partner onboarding and ongoing support programs.
  
  

Competitive Intelligence & Market Research

• Conduct competitive analysis to provide channel partners with insights that improve positioning and sales effectiveness.
• Develop partner-facing competitive intelligence, battlecards, comparison guides, and training materials.
• Monitor market trends, customer needs, and competitor strategies to inform channel GTM strategy.
  
  

Performance Measurement & Optimization

• Define and track KPIs related to channel partner engagement, sales success, and enablement adoption.
• Use data-driven insights to optimize partner support programs, marketing assets, and GTM initiatives.
• Gather ongoing partner feedback and work with Partner Success and Sales teams to refine partner strategies.
  
  

Cross-Functional Collaboration & Channel Partner Advocacy

• Work closely with Sales, Product, and Customer Success teams to ensure channel partner needs are integrated into GTM strategies and product roadmaps.
• Partner with Finance and Sales Ops to establish pricing, discounting, and incentive structures for channel partners.
• Advocate for channel partner feedback and insights in internal discussions around product development, marketing strategy, and sales operations.
  
  

What You Have

• 8+ years of experience in B2B SaaS product marketing, preferably in channel marketing.
• Proven success in developing and executing channel partner enablement programs.
• Strong ability to craft messaging and positioning tailored for channel partners.
• Experience creating and optimizing GTM strategies for channel or partner sales models.
• Excellent presentation and training skills, with the ability to communicate complex topics clearly.
• Strong cross-functional collaboration skills, working with Sales, Product, and Marketing teams.
• Data-driven mindset, with experience tracking partner performance metrics and program effectiveness.
  
  

Nice-to-Have

• Experience in co-branded marketing programs or partner marketing automation.
• Knowledge of competitive landscapes within the channel partner ecosystem.
  
  

Why You’ll Love It Here

• High-Impact Role – Take ownership of the strategy and execution for Yext’s channel partner support initiatives.
• Cross-Functional Collaboration – Work with Sales, Partner Success, and Marketing to drive meaningful impact.
• Scalability & Growth – Design repeatable, scalable programs that support an expanding partner network.
• Industry Leadership – Join a company shaping the future of search, reputation management, and digital presence.
  
  

Pay ranges at Yext are established based on an analysis of salaries for positions with a similar level of accountability and impact in the relevant labor market. Salary levels are expected to change to reflect an employee’s job performance (results and impact) over time. Salaries at the time of hire are typically offered in the lower to middle of the above-referenced range in order to provide the opportunity to reflect performance-based increases over time. In addition to base salaries, employees at Yext are typically eligible for a comprehensive package of benefits including medical, dental and vision benefits; life insurance; short term and long-term disability; 401(k) retirement plan; and vacation and sick leave. Successful candidates may also be eligible for equity (stock) based compensation and/or variable pay programs based on performance relative to goals and targets.

Annual Base Pay Range: $124,650 USD - $207,500 USD

Yext is committed to building an inclusive and diverse culture where every person is seen, heard, and valued. We believe in equal employment opportunity and welcome employees and applicants of all races, colors, ethnicities, religions, creeds, national origins, ancestries, genetics, sexes, pregnancy or childbirth, sexual orientations, genders (including gender identity or nonbinary or nonconformity and/or status as a trans individual), ages, physical or mental disabilities, citizenships, marital, parental and/or familial status, past, current or prospective service in the uniformed services, or any characteristic protected under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. It is Yext’s policy to provide reasonable accommodations to people with disabilities as required by law. If you have a disability that requires an accommodation in completing this application, interviewing, or participating in the employee selection process, please complete this form.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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