Product Marketing Manager

FMC Talent; Boston (MA); Hybrid; USD 120,000 - 170,000; Full time

Job summary

FMC Talent is partnering with a manufacturing software business to own product marketing across the full platform. You will shape the market story, drive launches, and develop compelling positioning that translates technical capabilities into business value.

The role offers direct access to leadership, collaboration with an established marketing team, and room to influence packaging, pricing, and strategy as the business grows. Ideally Burlington, MA-based with 1–2 in-office days weekly.

Qualifications

• 5+ years of product marketing experience in B2B SaaS or enterprise software.
• Proven experience leading product launches and creating sales enablement materials.
• Experience participating in analyst relations programmes and briefings.

Responsibilities

• Lead launch planning across monthly releases and major product announcements.
• Develop clear positioning and messaging translating capabilities into business value.
• Equip Sales and Customer Success with presentations, battlecards, and training.
• Develop analyst relations strategy and support briefings for market positioning.
• Use customer insight and competitive intelligence to influence messaging and product decisions.

Skills

Product marketing

B2B SaaS

Sales enablement

Analyst relations

Stakeholder influence

Job description

Take ownership of product marketing across an entire SaaS platform, with the scope to shape its market story and work directly with the leaders building the business.

FMC Talent is partnered with a manufacturing software business backed by a growth investor. Its platform connects people, machines, and workflows to help manufacturers reduce downtime, improve productivity, and solve problems on the factory floor.

What’s in it for you?

• Ownership across the whole platform. Set the direction for positioning, product launches, and sales enablement, with room to put your own ideas into practice.
• Direct access to leadership. Report to the marketing and product leader, and work closely with the CEO and other executives. Your contribution will be visible.
• Support around you. Join an established marketing team with dedicated content, communications, design, demand generation, and RevOps resources.
• Room to develop. Broaden your involvement in product strategy, packaging and pricing, with support from leadership. Strong performers should take advantage of the potential to build out the product marketing team around you, as the business grows.

The opportunity

You’ll own product marketing across the full offering, connecting what the product does with why customers should care.

Your priorities will be to:

• Lead launch planning across monthly releases and larger product announcements, driving customer awareness and adoption.
• Develop clear positioning and messaging that translates technical capabilities into business value.
• Equip Sales and Customer Success with practical presentations, battlecards, product content and training.
• Develop the analyst relations strategy and support briefings that strengthen market positioning.
• Use customer insight and competitive intelligence to influence messaging and product decisions.

About you

You’ll bring:

• 5+ years of product marketing experience in B2B SaaS or enterprise software.
• Proven experience leading product launches and creating sales enablement materials, supported by strong writing and storytelling skills.
• Experience participating in analyst relations programmes, including briefings or inquires.
• The confidence to influence stakeholders, set priorities and follow through on delivery.

This is an individual contributor role, suited to someone who enjoys both setting direction and creating the materials that bring it to life.

Preferred experience:

Manufacturing, industrial software, or frontline workforce technology. But this is not a dealbreaker.

Location

Ideally, you’ll be within reach of Burlington, MA, for 1-2 office days per week alongside marketing and product colleagues. Fully remote candidates may not be considered.

The fine print

Reference number: 23096

Temporary or Permanent: Permanent

FMC contact for this role: Zak Bainbridge