Product Marketing Manager

Filetwigbay; Ames (IA); On-site; USD 99,000 - 142,000; Full time

Job summary

General Electric seeks a Product Marketing Manager in Ames, IA to drive lead generation through strategic marketing initiatives and hands-on product storytelling. You will own the messaging, demos, and sales-aligned outreach to build a strong pipeline.

You bring 6+ years in product marketing, strong asset on social platforms like TikTok, and a proven ability to translate market needs into compelling buyer-focused content.

Qualifications

• 6+ years of product marketing experience.
• Experience crafting messaging for sales marketing buyers and decision-makers.
• Ability to learn new sales marketing systems quickly and apply them effectively.
• Authorized to work in the United States without sponsorship.

Responsibilities

• Convert webinar attendees into sales marketing demos within 48 hours.
• Craft compelling messaging tailored to sales marketing buyers and decision-makers.
• Pitch General Electric's offering to buyers who haven't heard of us yet.
• Deliver persuasive product demos to deeply-bought-in buyers and stakeholders.
• Mentor junior reps on outreach cadence and objection handling.

Skills

Learn new systems quickly

TikTok Ads proficiency

Follow-through

Sales marketing best practices

Adaptability

Professionalism and discretion

Tools

TikTok Ads platform

Job description

Most marketers wait for leads; the Product Marketing Manager we want at General Electric goes out and manufactures them. Here you'll combine 6 years of know-how with $99,000 - $142,000, full project ownership, and a team that has your back.

Key Responsibilities

• Convert webinar attendees into sales marketing demos within 48 hours
• Craft compelling messaging tailored to sales marketing buyers and decision-makers
• Pitch General Electric's plainspoken offering to buyers who haven't heard of us yet
• Deliver persuasive product demos to deeply-bought-in buyers and stakeholders
• Mentor junior reps on outreach cadence and objection handling

What You'll Bring

• Ability to learn new sales marketing systems quickly and apply them effectively
• Manager fluency in TikTok Ads, with Active Listening on your roadmap
• Proven follow-through, measured in shipped things rather than good intentions
• Solid understanding of sales marketing best practices and industry standards
• Flexibility to adapt your approach as business needs evolve
• Professionalism, integrity, and discretion with sensitive information
• Authorized to work in the United States without sponsorship

General Electric has made Ames, IA synonymous with joyfully-rigorous, dependable sales marketing work that outlasts the hype cycles. We trust the manager folks closest to the customer to make the call without a committee.

The $99,000 - $142,000 we offer comes attached to mentorship, a clear ladder, real benefits, and flexible freelance days you can plan around.

As of right now, General Electric is still reading every resume that lands here.