Product Marketing Lead — Demos, Messaging & Growth

Filetwigbay; Ames (IA); On-site; USD 99,000 - 142,000; Full time

Job summary

General Electric seeks a Product Marketing Manager in Ames, IA to drive lead generation through strategic marketing initiatives and hands-on product storytelling. You will own the messaging, demos, and sales-aligned outreach to build a strong pipeline.

You bring 6+ years in product marketing, strong asset on social platforms like TikTok, and a proven ability to translate market needs into compelling buyer-focused content.

Qualifications

• 6+ years of product marketing experience.
• Experience crafting messaging for sales marketing buyers and decision-makers.
• Ability to learn new sales marketing systems quickly and apply them effectively.
• Authorized to work in the United States without sponsorship.

Responsibilities

• Convert webinar attendees into sales marketing demos within 48 hours.
• Craft compelling messaging tailored to sales marketing buyers and decision-makers.
• Pitch General Electric's offering to buyers who haven't heard of us yet.
• Deliver persuasive product demos to deeply-bought-in buyers and stakeholders.
• Mentor junior reps on outreach cadence and objection handling.

Skills

Learn new systems quickly

TikTok Ads proficiency

Follow-through

Sales marketing best practices

Adaptability

Professionalism and discretion

Tools

TikTok Ads platform

Job description

General Electric seeks a Product Marketing Manager in Ames, IA to drive lead generation through strategic marketing initiatives and hands-on product storytelling. You will own the messaging, demos, and sales-aligned outreach to build a strong pipeline.

You bring 6+ years in product marketing, strong asset on social platforms like TikTok, and a proven ability to translate market needs into compelling buyer-focused content.