Email Marketing Specialist

Egreenservices; Lowell (MA); Hybrid; USD 52,000 - 73,000; Full time

Benefits offered by this job

Hybrid schedule

Growth budgets

Mentorship

Job summary

General Electric in Lowell, MA seeks an Email Marketing Specialist to own outcomes in a hybrid role. You will run discovery calls, open Lowell accounts beyond junior titles, and nurture leads to recover at-risk accounts.

You’ll compare GE against competitors with clear value props and tailor campaigns to boost ROI. Expect a growth-focused environment with mentorship, flexible hybrid scheduling, and a budget-minded approach to marketing.

Qualifications

• Familiarity with Copywriting and related tools or frameworks.
• A Lowell grounding, or the adaptability to plant roots quickly.
• Calm under the quality-focused chaos a junior role tends to generate.
• A history of leaving sales marketing processes better than you found them.
• Familiarity with the Lowell market and local sales marketing landscape.

Responsibilities

• Run discovery calls that uncover budget without asking for it.
• Open doors in Lowell, MA that a junior title alone can't
• Spot which Lowell accounts are about to churn and win them back
• Nurture the slow sales marketing leads until timing flips in our favor
• Position General Electric against competitors with clear, differentiated value props
• Segment audiences and personalize outreach to lift response rates
• Frame the low-drama ROI a Lowell, MA CFO can defend internally

Skills

Copywriting

Lowell grounding

Calm under pressure

Process improvement

Market familiarity

Job description

General Electric pays for outcomes, trusts its Email Marketing Specialist team to chase them, and gives Lowell sellers the room to swing big. This is a hybrid opportunity built for someone who wants to own outcomes, sharpen Performance Marketing, and grow with a tight-knit team.

Key Responsibilities

• Run discovery calls that uncover budget without asking for it
• Open doors in Lowell, MA that a junior title alone can't
• Spot which Lowell accounts are about to churn and win them back
• Nurture the slow sales marketing leads until timing flips in our favor
• Position General Electric against competitors with clear, differentiated value props
• Segment audiences and personalize outreach to lift response rates
• Frame the low-drama ROI a Lowell, MA CFO can defend internally

What You'll Bring

• Familiarity with Copywriting and related tools or frameworks
• A Lowell grounding, or the adaptability to plant roots quickly
• Calm under the quality-focused chaos a junior role tends to generate
• A history of leaving sales marketing processes better than you found them
• Familiarity with the Lowell market and local sales marketing landscape

General Electric is a maker-minded engineering shop in Lowell, MA where Performance Marketing and Coaching are treated as the same discipline. You'll find a flat structure where the best argument wins, regardless of title.

We answer the money question first with $52,000 - $73,000, then keep going with growth budgets, mentorship, and a flexible hybrid schedule.

As of this visit, General Electric is actively reviewing for the Email Marketing Specialist role.