Product Marketing Pro: GTM & Messaging

Wolters Kluwer; Minneota (MN); On-site; USD 57,000 - 98,000; Full time

Benefits offered by this job

Bonus

Benefits package

Job summary

Wolters Kluwer in the United States seeks a Product Marketing Specialist to translate market insights into clear positioning, messaging, and launch materials. You will collaborate with Marketing, Product, Sales, and Finance to shape product strategy and differentiation.

You will develop and implement effective marketing campaigns targeting key customer segments, analyze market trends, and support audience segmentation, use-case development, and pricing analysis.

Qualifications

• Bachelor's degree required.
• 3+ years of experience in product marketing, marketing, market research, or a related function.
• Work experience in Healthcare, Life Sciences, Phar or a related field is preferred.
• Strong written and verbal communication, analytical, research, and organizational skills.
• Ability to distill complex information into clear, compelling messaging.

Responsibilities

• Contribute to go-to-market plans for new products, releases, and promotional initiatives.
• Gather and synthesize customer, market, and competitive insights to identify trends, needs, opportunities, and risks.
• Support audience segmentation, personas, customer journeys, and use-case development.
• Draft and refine product positioning, value propositions, messaging, presentations, and marketing collateral.
• Translate product capabilities and customer benefits into clear, audience-focused communications.
• Track marketing metrics and present findings and recommendations to internal stakeholders.
• Coordinate cross-functional reviews and activities to support alignment and launch readiness.
• Support sales training, business-case development, and pricing analysis in partnership with senior team members and Finance.
• Maintain product marketing documentation, research, messaging, and competitive intelligence resources.

Skills

Market analysis

Data interpretation

Content development

Project coordination

Collaboration

Marketing tools

Education

Bachelor's degree

Tools

CRM tools

Excel

PowerPoint

AI tools

Marketing platforms

Microsoft Office

Job description

Wolters Kluwer in the United States seeks a Product Marketing Specialist to translate market insights into clear positioning, messaging, and launch materials. You will collaborate with Marketing, Product, Sales, and Finance to shape product strategy and differentiation.

You will develop and implement effective marketing campaigns targeting key customer segments, analyze market trends, and support audience segmentation, use-case development, and pricing analysis.