Product Marketing Leader, Growth & Strategy

Patterson Dental Holdings, Inc.; Saint Paul (MN); On-site; USD 139,000 - 186,000; Full time

Benefits offered by this job

Medical, Dental, and Vision benefits

401(k) Match Retirement Savings Plan

PTO & Holidays

Volunteer Time Off

Educational Assistance Program

Parental & Adoption Leave

Employee Assistance Program

Patterson Perks Program

Job summary

Patterson Dental Holdings, Inc. is seeking a Director of Product Marketing to lead development and execution of product marketing strategies, campaigns, and programs.

You will oversee cross-functional execution, drive enterprise-level impact, and lead managers to deliver initiatives, optimize marketing effectiveness, and achieve business objectives. The role requires strategic leadership, budget stewardship, and strong collaboration with sales and technical leadership to maximize revenue and

Qualifications

• Bachelor's degree in marketing, Business, Communications, or related field or equivalent education and/or experience.
• 10 years of progressive experience in product marketing or related field.
• 5 years leadership or people management experience.

Responsibilities

• Define and lead short- and long-term product marketing strategies, driving sustained growth, market share expansion, and competitive differentiation.
• Direct comprehensive market research and trend analysis to identify opportunities and inform strategic decisions across product portfolios.
• Oversee development and governance of all product marketing content and messaging, ensuring consistency and impact across channels.
• Lead product lifecycle marketing, including go-to-market strategies, growth initiatives, and retirement planning to optimize portfolio performance.
• Establish and direct integrated marketing programs in partnership with sales and technical leadership to maximize revenue and market penetration.
• Own marketing budget strategy and allocation, evaluating performance across campaigns to optimize investment outcomes.
• Sponsor and oversee high-impact promotional events and industry engagements to strengthen brand presence.
• Comply with Company and department policies and standards; performs other duties as assigned.

Skills

Product marketing strategy

Market research

Messaging development

Budget ownership

Cross-functional leadership

Go-to-market

Education

Bachelor's degree in marketing or related field

Job description

Patterson Dental Holdings, Inc. is seeking a Director of Product Marketing to lead development and execution of product marketing strategies, campaigns, and programs.

You will oversee cross-functional execution, drive enterprise-level impact, and lead managers to deliver initiatives, optimize marketing effectiveness, and achieve business objectives. The role requires strategic leadership, budget stewardship, and strong collaboration with sales and technical leadership to maximize revenue and