Product Marketing Leader for Growth & Strategy

Patterson Companies, Inc.; Minnesota; On-site; USD 139,000 - 186,000; Full time

Benefits offered by this job

Full medical, dental, and vision

401(k) match

Paid time off

Holiday pay & floating holidays

Volunteer time off

Educational assistance

Parental and adoption leave

Employee assistance program

Patterson Perks Program

Job summary

Patterson Companies, Inc. is seeking a Director of Product Marketing in Minnesota to lead marketing strategy and cross-functional programs that shape market positioning and growth. You will drive lifecycle marketing, messaging, and go-to-market execution across portfolios.

The role requires a strong track record in product marketing leadership, market research, and budget management with a focus on enterprise impact and revenue growth.

Qualifications

• Bachelor's degree in marketing, business, communications, or related field or equivalent education and/or experience.
• 10 years of progressive experience in product marketing or related field.
• 5 years leadership or people management experience.

Responsibilities

• Define and lead short- and long-term product marketing strategies, driving sustained growth and market differentiation.
• Direct comprehensive market research and trend analysis to identify opportunities.
• Oversee development and governance of product marketing content and messaging across channels.
• Lead product lifecycle marketing, including go-to-market strategies and growth initiatives.
• Own marketing budget strategy and allocation, evaluating performance to optimize ROI.
• Sponsor and oversee high-impact promotional events and industry engagements.

Skills

Product marketing

Leadership

Go-to-market

Strategic thinking

Budget ownership

ROI optimization

Education

Bachelor's degree (marketing/business/communications)

Job description

Patterson Companies, Inc. is seeking a Director of Product Marketing in Minnesota to lead marketing strategy and cross-functional programs that shape market positioning and growth. You will drive lifecycle marketing, messaging, and go-to-market execution across portfolios.

The role requires a strong track record in product marketing leadership, market research, and budget management with a focus on enterprise impact and revenue growth.