Product Marketing Leader – Enterprise B2B SaaS

Pearson; Lansing (MI); On-site; USD 70,000 - 120,000; Full time

Job summary

Pearson is seeking an Advanced Specialist, Product Marketing Manager to lead go-to-market plans for top product portfolios, shaping market narratives and enabling sales. The role collaborates with creative teams to execute initiatives and drive revenue across global markets.

The position focuses on audience strategy, messaging, content ecosystem, and activation frameworks, with emphasis on competitive marketing and thought leadership to counter market misinformation.

Qualifications

• 8+ years of product marketing experience within a global organization.
• Demonstrated experience in competitive marketing including intelligence and SEO.
• Proven experience developing and executing go-to-market plans from strategy through activation and measurement.
• Strong project leadership with cross-functional alignment and timely delivery.
• Excellent writing and storytelling skills for buyers, sellers, partners and stakeholders.
• Analytical mindset with ROI measurement and optimization.

Responsibilities

• Serve as a strategic product marketing partner for assigned projects and translate offerings into market narratives.
• Develop and execute go-to-market plans with clear objectives, audiences, deliverables, milestones and measures of success.
• Conduct competitive and market analysis using buyer research and relevant data sources.
• Create differentiated positioning, messaging, buyer guides, sales enablement and product marketing assets.
• Partner with Digital teams on SEO, paid and organic activation and campaign execution.
• Manage multiple projects and shifting priorities with transparency and follow-through.

Skills

Product marketing

Go-to-market

Strategic thinking

Storytelling

Project leadership

Analytical mindset

Cross-functional work

Tools

SEO

Job description

Pearson is seeking an Advanced Specialist, Product Marketing Manager to lead go-to-market plans for top product portfolios, shaping market narratives and enabling sales. The role collaborates with creative teams to execute initiatives and drive revenue across global markets.

The position focuses on audience strategy, messaging, content ecosystem, and activation frameworks, with emphasis on competitive marketing and thought leadership to counter market misinformation.